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5 Tips for Making Your Web Design and Redesign Projects a Success

Whether you’re designing a website from scratch or redesigning an existing website, you need to know how you’re going to go about with the project. You need clear objectives and specific actionable information on what you’re going to do with your design. Every website will have different goals, so there isn’t a universal guideline that you can follow. However, here are some tips to making sure you’re doing the right things with your web design.

Tip #1: Design Around the Brand

The brand doesn’t necessarily have to belong to your parent company. The brand can be based on anything from the product line you’re promoting to the blog of the website you’re publishing your content on. The brand is important because it sets you apart from competitors that are probably doing the same thing everyone else is. You want your brand oriented design to be memorable, unique and built to connect with your audience.

Tip #2: Start With SEO in Mind

You may not be planning to use SEO to promote your website, but it’s still important that you design a site that’s SEO friendly. The reason why is because you may want to launch an SEO campaign somewhere down the line. If you’ve ignored designing an SEO friendly website and your site has grown considerably, you’ll have to commit resources to overhauling a developed site. Fortunately, there are many CMS and plug-ins that make optimization quick, simple and easy.

Tip #3: Choose Your CMS Wisely

Don’t just choose any CMS that you come across. There are many things to consider when it comes to choosing a CMS platform. For example, you want to think about what kind of site you want to build and whether the CMS will help you accomplish your goals. You have to think about what kind of third party software and plug-ins that you want to use. You also need to think about how you’re going to organize and manage your content to see which solution works best for you.

Tip #4: Design for UI and UX

The user interface (UI) and user experience (UX) of design often gets ignored. You have to remember that a great experience and interface is what’s going to get people to actually use your website, come back later, and even recommend it to their friends. It’s a good idea to implement UI and UX best practices in your initial design so that you don’t have to overhaul your design to match the standards later. It will also support the brand of your web design as people will remember what it’s like to actually use your website.

Tip #5: Design for Conversion

In addition to UI and UX, you also need to design for conversion. Designing for UI and UX does indeed increase web conversion but it doesn’t necessarily focus on that aspect. Designing for conversion is about really getting into your design and testing all the small and big details of your website to see what improves your conversion rate. It’s vital to your online success whether you’re collecting leads, selling products/services, or even trying to get users to click more.

The Connection Between Corporate Website Design and Branding Aspects

When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several corporations, you’ll find that many of them talk about what they do, their past history and what they’re doing now. The atmosphere is often cold, dull and boring. It’s no wonder that these websites spark very little interest. These websites lack a strong brand identity that connects the audience to their companies.

If you think about it, there isn’t much that distinguishes similar websites in a given market. They sell similar products, are designed similarly and have a similar website structure. What’s going to differentiate these websites is having a strong brand identity that resonates with their audience and creates an emotional impact. This identity is what will get people to do business with a business over another competing business.

The problem is that many corporations have the idea that corporate web design has to be business as usual. That is far from the truth. Corporate websites can be just as engaging, colorful and unique as other types of websites. The key is to incorporate the brand into design in an engaging way. There are many different aspects of branding that will come into play when designing a website with a strong brand identity.

The first obvious one is the logo. The logo should be prominent but not play the role of your brand. It should be like a title of the book but not tell the entire story. The second one is the typography. The typography is one of the biggest factors of the look and feel of a corporate website. Testing various font types to see what really represents the heart of your brand is critical. Then, there’s the colors used in the design. The colors will represent the personality and the tone of your brand. Your job here is to represent your company and the audience as best as possible through the right combination of colors.

Following these three aspects of branding are the conversation aspects of the brand. The first is the presentation. How are you going to present your brand? A good idea is to use visual stories to get people to identify with their brand. Many companies have done this with great success. Second, there’s the culture of the brand. Try to represent the culture of your audience or the culture of what your company is about. Doing this conveys that brand has a purpose and a real identity in the marketplace. Finally, create a community. Give people the platform to connect with likeminded and even with your company. This is bound to spark a conversation.

All these aspects form to create an impactful, memorable and unique brand. And with a strong brand immersed in the design, you’ll be able to convey authority and credibility about what your company does. You’ll also influence people to share your content, start a conversation, partner with you, and purchase your products and services. Remember, it’s more important than ever to create a strong brand due to today’s competitive atmosphere. If you want to stop being a commodity in your market or industry, it’s time to take action and get serious about your brand.

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