Get a Quote

Custom Photography for the Web: Making Unique Corporate Sites

When designing your website, it’s important to make sure that you use images that reflect what your brand is about and is also relevant to what your site is trying to achieve. While it may be cheaper to go to one of the stock photography websites for your web design, it’s a better investment to go with custom photography. There are several reasons why custom photography is the way to go.

First, you want your photo to communicate the correct message. If you use stock photography, you’ll never be able to convey entirely what you’re trying to say. You are also using somebody else’s perspective and interpretation of an idea. You want to be in control of what your message is and what imagery, thoughts and emotions you want your audience to come up with.

Second, it is very much possible that the photo you’re using on your website is being used by hundreds of other websites. If somebody that has been exposed to that photo comes to your website and sees it being used there, you are going to lose credibility. The thought that comes up will be “this is one of those copycat websites” as opposed to “this is a standout site in this market.” Plus, if you want your corporate website to be truly unique brand, custom photography is the way to go.

Third, you can feel free knowing that you won’t have to deal with any legal complications. There are always instances where a stock photography may have been put up in a site without credit or proper approval. The last thing you want to happen is to have somebody sue you because you’re using their photo without their consent. This can also lead to a bad public relations story and attract attention for all the wrong reasons.

Fourth, you’ll be able to come up with a web design that is in sync with your brand. The brand of a website is conveyed through more than logo alone. Everything from the presentation of the website, the photos, the colors, to the typography all comes into play. When you put that into consideration, you want to do as much as you can to create a perfect representation of your brand on your corporate website.

Fifth, custom photography creates a genuine connection while a stock photo creates skepticism. People are beginning to become aware of how stock photography looks. They can sort of tell if a photo is taken from a stock photography website simply because there’s a stereotypical way that stock photography is taken. It’s often generic looking and lacks a purpose whereas a real photo is meaningful and specific.

The message here is that custom photography can really make your web design stand out. Although it’s a bigger investment, it’s a worthwhile one if you really want to create the right impression. The same also applies to custom graphic design. Everything from your logo, typography, to your overall brand image should be unique to you and only you if you want to amaze your audience. The digital world is competitive, so it’s vital that you take the necessary steps to stand out among the crowd.

Web Design and Development Trends You Need to Be Aware Of

Web design and development has come a long way in the last few years. Technology has evolved at a fast rate, user consumption has changed, and users are responding differently to websites. Designers have also found certain styles that work better than others and have updated design standards for the best results. Here are some of the trends you need to be aware of to keep up with what’s going on in the industry and adapt this knowledge to your own website.

Using HTML5‘s Unique Features

HTML5 is a designer’s dream because of all the capabilities you can take advantage of. It comes with many benefits from a cleaner code, better multimedia support, improved mobile device support, to cross browser compatibility. It also comes with better APIs that allow you to deliver an amazing user experience such as being able to drag and drop. To top it off, web apps run smoother than the previous version of HTML which opens the doors for site owners to allow more features to be used by their visitors.

Larger Fonts and Custom Fonts

One of the more common changes that is observable is the use of larger and custom fonts. Many websites are ditching the standard arial and using fonts that are more readable, especially if they’re going more design heavy. Designers are also using custom fonts for headlines to draw attention to content and ads. Some are going with text displayed as images as it looks smoother and more attractive to the eye.

Responsive Websites

By now most people are aware of what responsive websites do. However, only a small percentage of site owners have made the jump to this format. This may be due to the fact that redoing an entire website into a responsive one is difficult and costly. That said, responsive is getting more affordable and designers are becoming more adept at making sure that their web development projects are also optimized for conversion, UI and UX.

Retro Style Design

Old school designs are making a comeback. It’s all about putting complexity to bed, then bringing out a simple and refereshing look. One type of design that’s being used is flat design, which drops shadows and gradients to create a sleek look. Another is minimalist design which strips away all the unnecessary aspects of design to create contrast that makes the eyes focus on the most important parts of a website. Finally, there are the large hero boards which uses a headline followed by a large image and minimal text right below it to create an eye catching effect.

Back to Javascript

Rather than developing apps in PHP or MySQL, more developers are using javascript. HTML5 has made javascript more user friendly and the addition of client side javascript will open the doors to many more possibilities. Many industry experts think that other programming languages will become less popular as being able to develop on Javascript takes away the technical challenges of development (requiring knowledge of multiple programming languages) and allows developers to focus more on the creativity aspect of development.

Heavy CMS Web Design and Web Development

More and more websites are being built on WordPress, Drupal, Joomla and Magento. Using a CMS is now the standard but more site owners are serious about getting custom work done for WordPress, Drupal, Joomla and Magento (the most popular CMS platforms). Free templates and themes are great for beginners but site owners are realizing that they need to hire a professional designer and developer if they want a unique site that accomplishes everything they’ve set their sights on.

Related Posts Plugin for WordPress, Blogger...