The Importance of Aligning Your Website Design with a Corporate Marketing Strategy

Is your website design meeting the needs of your corporate marketing strategy? Right now, you may have an outstanding looking web design but it may actually be counterproductive to your marketing strategy. When it comes to design, many companies focus on the brand, the website conversion goal, and even trying to get the visitor to take some kind of action. Those are legitimate focus points to design a site around but not necessarily ideal and only ones you should focus on. To help you understand, let’s look at the strategy of SEO. If the core marketing strategy is to use the search engines to generate traffic, then the website must be aligned for that goal. The website must be optimized, the code behind the website has to be SEO friendly, and the website must load quickly. Many website owners often make small mistakes because they have multiple goals for the…

3 days ago

Improving Company Culture With an Agile Approach

More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating can help the process along and help ease ‘stuck spots’ that are bound to arise. Building a team with a variance of individual talents will not only assist in the initial idea creation process, but will allow for specific stakeholders to be accountable for the areas of the work that they most align with. Believe the hype. Though it may feel overused, it should not be underestimated – taking a more agile approach to business is no longer a choice, it’s a necessity of staying with the competition. Developing an agile culture could have the biggest impact on the success and longevity of a company and one that requires a dedicated and disciplined approach in it’s implementation. In a competitive environment, the ability to adapt is a essential quality for a company. For…

9 days ago

User Experience – Should You Even Care?

User experience is a pretty hot topic in the design industry but is it really for everyone? There are a large number of sites that are designed simply for conversion. They ignore UX design altogether because it takes away from the capital they’re going to use for their advertising and marketing campaigns. After all, if the conversion focused designs are working, why change the focus to UX? There are several reasons why UX matters ever if it doesn’t seem to matter for you right now. 1. It helps establish a brand. Brands know that the better experience their audience gets, the larger their brand equity gets. After a certain point, you have to think at a bigger level to get your business ahead and branding is one of the best ways to do it. Branding through imagery alone lacks substance. Projecting the right message and imagery will get you started…

16 days ago

Reinventing The Intuitive User Experience

If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or water for some. Many businesses, and for better or worse, individuals – seemingly couldn’t exist without the advances we see today. Making the experience of technology – whether it be a digital interface or tangible device, integrate seamlessly into our lives has become a necessary aspect. A cumbersome site or gadget simply will not make the cut. Because creating a product that is seen as ‘intuitive’ is the holy grail of user experience, it has become increasingly overused and formulaic. The problem is, designing for intuition is not a one size fits all approach. This overuse has produced less than ideal results and in turn – failed projects, products and companies. Designing for intuition, at the core, is about understanding what a user’s…

22 days ago

How to Properly Relaunch Your Website with a Brand Refresh

Planning on relaunching your newly rebranded website? There’s probably a ton of things that you’ve already worked on to ensure that your brand refresh goes off without a hitch. However, there are a few small important details that you may miss. Here are some things that you should be aware of as you get into launching your newly branded website. 1. Audit your website extensively. Make sure you fix all the errors, set up 301 redirects, remove the old components of your brand/website, and ensure everything is consistent with the new brand refresh. You should have a small group of people audit your website before your launch to work out all the little kinks. 2. Let your audience know it’s still you. Launching your new brand and website is not a smooth transition so let your customers know why you changed your image and what you stand for now. Don’t…

29 days ago

Designing a Brand Around the Product

Many companies work on their brand as a strategy for marketing their products. However, many overlook the fact that it may just be as effective, if not more effective to work on the branding of their products. If you think about it, most of interaction you have with prospects revolve around the product. Consumers look at the logo, the packaging, the advertising, the reputation and of course brand promise. The reviews and the product design of the product before they buy. If that’s not a great opportunity to leave a lasting impression, what is? One of the great things about creating a brand around a product is that you have more liberty to experiment and be creative. There are a lot of restrictions to rebranding a company because being too creative or extreme can isolate an established group of customers and consumers. There is also an immense amount of equity…

30 days ago

Why a Digital Agency Should Be Your Go-to Solution for Your Next Project

Are you trying to develop a new website, redesign your product, create a new brand, or launch an online marketing campaign? Many enterprises and business opt to do it themselves or hire a freelancer to save money on their project. However, it may be a better idea to go with a digital agency. You can avoid the frustrations and pitfalls that many business owners face with the other options. Why go with a digital agency? First, a great agency has worked with worked with numerous clients already. They know how to be professional and strategic with your project. They’re not going to just “wing it” with your project. The agency will have done a similar project already and can will have a clear plan of action. This means that you won’t have to waste time or money when a mistake is made. Second, working with an agency is like working…

1 month, 4 days ago

Is Ambiguity Really Bad When It Comes to Creative Work?

When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look at it clearly, all projects are different and all brands/companies require a unique approach. Sometimes it just comes down to a situation where not everything can be meticulously planned and crafted. But is this kind of ambiguity necessarily a bad thing? Not exactly. Ambiguity means not knowing how everything should come together. It doesn’t mean that the agency will be stuck without any way to proceed. If you know the creative agency has a track record of having produced great results for their clients, then you’re probably in good hands. It just comes down to you embracing ambiguity if the agency can embrace it. With embracing ambiguity comes the ability to embrace all kinds of possibilities. Because both you as the client…

1 month, 12 days ago

Mastering the Art of Customer Engagement Marketing

Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand building via social media and the web, marketers, brands and business owners must look to the consumer for the keys to provide heightened satisfaction and brand loyalty. Because of this ‘always on’ status and ability to find product information almost immediately, the customer is in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers. In the pursuit of a thriving brand, a business must tap into a hybrid approach of both traditional and groundbreaking marketing strategies to reach customers on a meaningful level. By developing a multi faceted plan to deliver consistent and on point communication within the lifecycle of the customer experience, a brand can engage in a more effective way…

1 month, 15 days ago

Engaging with A Creative Agency for Brand Refresh and Site Redesign

So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change. If you’re seeking help from an agency for a brand refresh or a web redesign, you need to be able to ask the right questions and work with the agency in the right manner to get the maximum value you can possibly get. Here are some tips to follow whether you’ve started working with an agency already or you’re in the midst of talking to a couple of agencies. 1. Find Somebody with Experience in Your Industry While an agency can still deliver results without having worked for clients in the same industry you belong to, it will be advantageous to work with one with the experience. Their experience will really give you insight into what works and what doesn’t work so…

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1 month, 24 days ago