Building A Creative Infrastructure

Organizational structures are built – block by block consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is the framework for which a brand forms and comes into being, ideally evolving & refreshing over time. As additional systems are designed & added in response to users and marketplace ideals, the structure retains its sound quality and remains limber as the result of a constant stream of creative implementation. This structure applies to all aspects of the organization whether digital or individual, permeating each channel that a brand impacts. The customer facing website of a brand is the proverbial front door to this structure. There is constant energy inside the walls, and at times, even turmoil, but the core, from which it is built, keeps the system running. There are many benefits of building from the ground up and doing the work…

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3 days ago

IS YOUR BRAND READY (YET)?

In the current climate of immediate gratification and changing tastes, its more important than ever to bend but not break. Existing as a relevant, purposeful, innovative, conscious, inclusive and self-aware brand have become prerequisites to thrive in the market. These are the qualities that will make people pause, listen and pay attention. Users demand a brand they can grow with, that earns their trust and makes them feel valued. People want to evolve with a brand whose content, products and services help give their business or life meaning and significance. To adapt to these rigors and subsequent changes, a brand must keep up with the pace of the marketplace. Organizations that have kept the same brand image for years must identify and understand the importance of the rebranding process. A creative agency can adapt your brand and its content to the current environment, as technology changes and dynamic trends transform…

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8 days ago

Design Can’t Fix Bad Content

Content is vital to designing the foundation for a which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand what it is, what its main goals are, and at the base of it – how to go about developing an effective and sustainable plan around it. Because the prevalence of content strategy is growing, there is no hard and fast formula…

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9 days ago

UX for Ecommerce: What To Know

Ecommerce remains one of the most important fields of web service, astonishing everyone with the rapid developments in technology and integration with new marketing concepts. A truly successful ecommerce platform attracts and retains many users, and combines a pleasant shopping experience with a low-cost and optimal way of advertising. What Users Are Looking For 

 Internet users are looking for the ideal ecommerce experience. But what does that truly mean? Let’s look deeper into what it means to provide a great user experience. 

 Many companies boast that their software is superior while remaining low cost – but consumers are encouraged to remember that you get what you pay for! Unfortunately, with cheap software comes low functionality, and customers will not be pleased with the experience as a result. When users have trouble interacting with your site, they will quickly move on to more efficient options – and the resulting…

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18 days ago

The Lifecycle of a Startup

As an organization ventures on its first steps, the delicate lifecycle of a startup begins. Concept A fantastic idea has been developed that will accomplish X, Y, Z. But at this stage, the focus is on the idea, conception and inspiration rather than facts and research. Determining if there is a market for the product or service is the next logical step for an organization, along with electing how the offered solution will increase revenue or reduce any costs for the consumer. Seed Here is where the product development is finalized and the preparations for market introduction begin. Gathering an increased amount of feedback from testing assists in perfecting the product abilities. This is the optimal time to focus on overcoming the challenge of being the “new kid on the block” and strategizing for acceptance. Concentrating on matching any opportunities with existing skills, experiences and passions – all this, paired…

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1 month ago

What You May Be Overlooking When It Comes to eCommerce User Interface Design

A well designed user interface makes a world of a difference for eCommerce sites. It can improve the conversion rate, make it easier for users to find what they are looking for, builds trust and credibility, and makes browsing through the site a breeze. Because eCommerce sites are some of the most complex types of sites you can build, you need to put in a lot of thought, planning and effort into creating a UI design that facilitates and prompts action. Of course, the fundamentals of great UI design are simple. You create a well designed header with your company or brand name for the very top part of your site, set up important top of the fold navigation links underneath your header, and lay out a left hand navigation menu for more targeted navigation links. But if it’s so simple, why are so many online merchants still experiencing high…

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1 month, 16 days ago

Web Usability: Where to Begin

Are you looking to improve web usability but don’t know where to start? Web usability is about trying to make sure that your website is as intuitive and easy to use as possible. Trying to decide on a course of action isn’t clear when there are so many things to work on. If you know that your website needs an overhaul, here are some areas that you can change to yield big changes in your results. It’s always a good idea to work on your accessibility issues. Ensure that your website loads quickly and is compatible with the major browsers. To cater to the ubiquitous mobile device usage, you also want to set up a mobile version of your website as well. You want to focus on all the possible things that can prevent users from using your website to start with. The next logical step is to clean up…

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1 month, 23 days ago

5 Reasons to Invest in WordPress Web Development and Design

By now, you’ve probably heard about the many benefits of running WordPress as your CMS platform. In fact, you may already be running WordPress right now on your website. But while WordPress is a low entry platform that can be adapted for both small and developed businesses, it seems that very few companies are investing in WordPress web design and development. If you’re already using some free theme or third party theme for your WordPress site, here’s are some strong reasons to invest in development. Reason #1: Uniqueness Counts Even if your website looks and functions okay, it won’t help you stand out from other websites and competitors. By investing in developing your own unique theme, you get to create a presentation that lets people instantly know that you’re different from other websites and there’s something more for them to explore. You are also allowing your brand to shine, especially…

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2 months, 2 days ago

Start Your Brand Refresh with Web Redesign

Reinventing your brand is an inevitable part of running a company. Many companies go back to the drawing board to find a different way to represent their brand due to market changes, new changes or upcoming trends. And while implementing a successful brand refresh is far from easy, it is far easier if you start with a website redesign. Why is this so? Your website provides a good idea of how your presentation will look and how people respond to it before you implement brand changes all across the board. You can gauge your new brand’s effectiveness very quickly. Since the topic is going to be on web design, there is going to be the assumption that you have a clear idea of what you want your brand identity about. So to start, you’ll most likely be going to change your logo. Sometimes it’s totally unnecessary to change the brand…

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2 months, 3 days ago

WordPress for Magazine Publishers

Why WordPress Is The Perfect Platform for Small and Large Magazine Publishers As a publisher, it becomes difficult to manage and update a site due to the amount of content that is being added on a regular basis. WordPress is the perfect platform if this is the kind of business you are running or building. While it looks very simple when you set it up right out the box, you can transform it to a publishing site that rivals some of the most well known sites with the right customizations. Here are some of the reasons why WordPress should be you go-to platform as a publisher. Reason #1: It’s Easy to Manage and Publish Content With a single click, you can publish your content to your website and also quickly make edits if necessary. The interface is intuitive and easy to get used to. You can also categorize your content…

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2 months, 4 days ago