Branding Through Interface Design

When it comes to branding, it’s easy to go overboard with making sure that your brand has prominent presence in all of your interactions with prospects and customers. It’s probably a better idea to find a right balance so that you don’t let the brand overshadow other important aspects in your interactions. But one area of branding that companies often seem to overlook is their interface design. Whether it’s an app, actual product, or website, companies often go with a generic presentation and primarily focus on the functions and features. First, why is having your brand come through in the interface design even important? After all, it sounds like an unnecessary use of a marketing budget. That may be true if the intent of promoting the brand through the interface is to make sure that users are constantly reminded that they are using your brand’s product. And while that is…

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2 days ago

How to Promote a Culture of Content in Your Company

Content marketing is one of the most effective marketing strategies today because of the fact it helps with your branding initiatives, accelerates your SEO campaign, and helps you build an audience. For this reason, many companies opt to set up a team solely to implement this strategy. But it shouldn’t be just limited to such a team. Promoting a culture of content can help generate great ideas, increase production, and new strategies. You can start this by encouraging everyone to contribute and allowing anyone to contribute. Get rid of the perception that one needs to be a great writer to write a great piece or that one needs to have some kind of qualification as an expert. With that said, make sure that you create some guidelines so that everyone creates within the right publishing standards. You can really get this going by getting all the employees to blog and…

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6 days ago

Driving Business Growth Through Good Design

We exist in a design driven culture. It’s a catchprase that exists much like innovation culture. Both exist in delivering the elements that have become prerequisites in doing business today. It’s not only the aspects (logo, letterhead, website) of a brand that are masterfully crafted – the entire experience is designed from content to packaging, ideally creating a consistent and impactful product from A to Z. A design-driven approach to branding and user experience can a create lasting and positive impact, even making or breaking a conversion strategy. Through powerful and targeted design, a message can deliver more meaning to the audience, turning the users into brand advocates and ultimately rewarding the brand with longevity and the holy grail of a thriving business: the reference. ArtVersion founder and creative director Goran Paunovic recently discussed a design driven strategy with regard to branding that encompasses a total approach to a designed experience: “The whole…

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One week ago

Building Site Architecture for Better SEO

People use the internet for everything, infusing it into brand strategy and necessary for everyday collaboration and client communication. Websites have become a crucial point for brands, providing an excellent user experience with a versatile website to go along with it. SEO assists search engines in finding, indexing and ranking your web pages according to relevance and page strength. Planning out your SEO makes a significant difference when it comes to leveraging your online traffic. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site. Site Architecture is the foundation of SEO, and…

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14 days ago

What You Need to Know about The Internet of Things

With constant developments in mobile technology, the recent release of the Apple Watch and the popularity of Google’s Nest, the future of object connection is becoming a clear reality. It may seem like designers and inventors are taking a page out of a Jetsons episode, but that fantasy is now, and only growing by the day. The Internet of Things, otherwise known as the IoT refers to the application of connectivity to objects that connect with each other such as watches, eyeglasses, cars, coffee pots – pretty much anything that can be imagined. Much of the current IoT market is seen as home automation systems and wearables. To help simplify this interconnection – the method of connection is identified with RFID (or radio frequency identification) – though it can include other channels such as QR codes, sensors and wireless. An object is ‘tagged’, allowing the data management and control by…

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20 days ago

5 Platforms for Effective Digital Storytelling

Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner.  Alternately, average content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. Text Storytelling via textual methodologies can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read about 20%…

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25 days ago

Today We Are Designing User Experiences

In most scenarios, websites are created to meet the goals of a business. The common thought is that creating it from a different perspective detracts from meeting the goals of the business, but that does not have to be a reality. Many businesses are starting to embrace the perspective of the user and experimenting (even fully adopting) with user centered design. Why is such importance being placed on the customer experience when working with websites? Naturally, the web has gone through many evolutions and users are hyper aware of the fact that they’re being marketed to on a regular basis. That doesn’t mean that approaching prospects and customers from a direct marketing angle will not work (it still does). It just means that prospects and customers are looking for something more and are more likely to move towards businesses that offer them a great experience. To prove this point, you…

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28 days ago

Cultivating Digital Trust Through Solid Brand Attributes

Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand attributes that actually deliver on their promise, positioned to the right consumer. It is one thing to be interested in a brand, but quite another to become connected and engage with it. The process that converts a prospective customer into a loyal follower is a multi-faceted feat of branding as well as a dedication to a sustained service approach. The products, services, actions and words of a brand are constantly scrutinized under the microscope of social media, which today, is the voice of the consumer. A brand can easily endear themselves via powerful positioning and flashy graphics, but quickly fall flat if promises are not backed up. Looking to the core of a company’s values, whether a startup or well established organization, will ignite a commitment to reaching…

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1 month, 7 days ago

Corporate Site Design – How to Approach a Redesign Project

Has that inevitable time to redesign the corporate website come upon you? As your company grows, changes are needed and reflecting it on your website is often one of the most critical steps to moving forward. The problem is that changing when you’ve gotten comfortable with the status quo can be scary and confusing. You don’t know what to change, where to start, or how to go about doing it. Here are some guidelines that can help you get over the hurdle if you’re in the state of mind. #1 Create One Main Goal After a while, it becomes inefficient for your main website to serve multiple goals. That’s why it’s important to create one main goal that will dwarf everything else. It might be to communicate brand values to a mass audience or provide valuable information for your customers. What’s critical here is that you are clear on what…

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1 month, 10 days ago

Using Responsive Web Design and UI Elements The Right Way

If you are run an eCommerce business or depend on mobile traffic for your business, you’ve probably been hammered the benefits of responsive design into your head one too many times. If you tried to convert your site into a responsive one or have at least experimented with it, then you know that it’s easier said than done. The concept of a responsive website makes sense, but using a responsive website will not guarantee you an increase in sales or traffic if it’s not implemented correctly. The reason why is because responsive requires great UI design to work well. Without great UI, your new responsive site may perform even worse than its previous incarnation. That means that investing in responsive design requires that you also invest in great design. It’s not a simple matter of using an online tool or software that instantly converts your website into a responsive format….

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1 month, 11 days ago