Elements of a Successful Product Launch

With the ushering in of a New Year comes a plethora of bright and shiny new product releases. These roll-outs are critical to the bottom line of a brand, and can set the tone for the year ahead. It’s widely known that a large percentage of all new product releases do not meet revenue goals, delivering a failed launch attempt. Even a great product, if not properly executed or supported, can flounder. For launches to even have a winning chance, the marketing, strategy and creative teams must work from the same playbook, following a kind of product launch lifecycle. A large part of this successful launch model hinges on this cycle of strategic planning, timing and preparation. Launching a product or service can be seen as the final stage in the development process – a significant investment leading to future revenue for a company. While many see a launch as a single point (perhaps…

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12 days ago

When Less is More: Minimalist Web Design

Information has become prevalent and even numbing – so it’s vital to deliver on-point messaging through knock out design. The best way to get a foot in the proverbial door is thorough visual presentation. Messaging that is straightforward, paired with simple design can prove to be more valuable than those filled with unnecessary intricacies. The user will will respond to minimalist approach intuitively absorbing the visual, and becoming immersed in what truly matters: the information. Engaging graphics and confident, coordinated colors that embody the company vision without needless clutter. Catch and hold the eye with a clear, unique company message. Appeal to the human need for easily found content, appealing to visual memory and engagement. How to make yourself unforgettable in this dynamic and busy market? Ramp up your visual presentation while keeping it clean, crisp and clear. Develop a quick, catchy message that draws the eye and holds it. Consistency draws to the visual center of the brain and positively adds to the user experience….

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20 days ago

Thinking Beyond the Logo: A Packaging Primer

Unless a consumer already has knowledge or experience on the quality of a product, they must be drawn into the experience visually. We are all attracted initially, whether we’d like to admit it or not, by the commanding attention of good, or bad packaging design. While the importance of a great logo plays a big part, the effective implementation of visually appealing and striking design through packaging has an immeasurable impact on prospective customers. The importance of packaging both in person at point of sale or via photography on a website or in print cannot be underestimated. A package that is well designed and even interactive, mirroring it’s branding and digital platform will stand out from it’s competitors every single time. First impressions are everything. Packaging a product is a way of putting the best possible face forward to potential customers when they encounter a product or brand for the…

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26 days ago

5 Drivers for Connection through Content

Experiential engagement comes first. We have to like the way something looks, smells, sounds or tastes to be be drawn in for more. To that end, good content is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience – this is where content is the driver for the long game. With a focus on unique benefits, key goals and objectives, the strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Creating useful content specifically tailored to an audience that is already listening will convince and convert an audience that is more than likely already privy to the brand at hand. Developing and delivering a steady stream of useful content will…

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27 days ago

Responsive Web Design – The Hype is Justified!

Imagine – you walk into an office building and the walls are bare, the hallways are difficult to navigate, and the message of the company isn’t clear or is extremely complicated to decipher. As a customer, your immediate reaction is to turn on your heel and walk right out. Investing energy and time just to figure out what the company stands for will exhaust your audience and can lose your business countless leads and resources.

 Approach your website and brand design the same way that you would fashion your work environment or the design of your own home. Creating that immediate welcoming impression will draw your viewers in and pique their interest – and that’s where responsive web design comes in. Responsive web design (RWD) is the process of constructing your website so that, no matter what screen size a visitor is using, your website will respond and self adjust…

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1 month, 3 days ago

Building A Creative Infrastructure

Organizational structures are built – block by block consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is the framework for which a brand forms and comes into being, ideally evolving & refreshing over time. As additional systems are designed & added in response to users and marketplace ideals, the structure retains its sound quality and remains limber as the result of a constant stream of creative implementation. This structure applies to all aspects of the organization whether digital or individual, permeating each channel that a brand impacts. The customer facing website of a brand is the proverbial front door to this structure. There is constant energy inside the walls, and at times, even turmoil, but the core, from which it is built, keeps the system running. There are many benefits of building from the ground up and doing the work…

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1 month, 9 days ago

IS YOUR BRAND READY (YET)?

In the current climate of immediate gratification and changing tastes, its more important than ever to bend but not break. Existing as a relevant, purposeful, innovative, conscious, inclusive and self-aware brand have become prerequisites to thrive in the market. These are the qualities that will make people pause, listen and pay attention. Users demand a brand they can grow with, that earns their trust and makes them feel valued. People want to evolve with a brand whose content, products and services help give their business or life meaning and significance. To adapt to these rigors and subsequent changes, a brand must keep up with the pace of the marketplace. Organizations that have kept the same brand image for years must identify and understand the importance of the rebranding process. A creative agency can adapt your brand and its content to the current environment, as technology changes and dynamic trends transform…

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1 month, 14 days ago

Design Can’t Fix Bad Content

Content is vital to designing the foundation for a which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand what it is, what its main goals are, and at the base of it – how to go about developing an effective and sustainable plan around it. Because the prevalence of content strategy is growing, there is no hard and fast formula…

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1 month, 15 days ago

UX for Ecommerce: What To Know

Ecommerce remains one of the most important fields of web service, astonishing everyone with the rapid developments in technology and integration with new marketing concepts. A truly successful ecommerce platform attracts and retains many users, and combines a pleasant shopping experience with a low-cost and optimal way of advertising. What Users Are Looking For 

 Internet users are looking for the ideal ecommerce experience. But what does that truly mean? Let’s look deeper into what it means to provide a great user experience. 

 Many companies boast that their software is superior while remaining low cost – but consumers are encouraged to remember that you get what you pay for! Unfortunately, with cheap software comes low functionality, and customers will not be pleased with the experience as a result. When users have trouble interacting with your site, they will quickly move on to more efficient options – and the resulting…

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1 month, 24 days ago

The Lifecycle of a Startup

As an organization ventures on its first steps, the delicate lifecycle of a startup begins. Concept A fantastic idea has been developed that will accomplish X, Y, Z. But at this stage, the focus is on the idea, conception and inspiration rather than facts and research. Determining if there is a market for the product or service is the next logical step for an organization, along with electing how the offered solution will increase revenue or reduce any costs for the consumer. Seed Here is where the product development is finalized and the preparations for market introduction begin. Gathering an increased amount of feedback from testing assists in perfecting the product abilities. This is the optimal time to focus on overcoming the challenge of being the “new kid on the block” and strategizing for acceptance. Concentrating on matching any opportunities with existing skills, experiences and passions – all this, paired…

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2 months, 6 days ago