5 Reasons to Invest in WordPress Web Development and Design

By now, you’ve probably heard about the many benefits of running WordPress as your CMS platform. In fact, you may already be running WordPress right now on your website. But while WordPress is a low entry platform that can be adapted for both small and developed businesses, it seems that very few companies are investing in WordPress web design and development. If you’re already using some free theme or third party theme for your WordPress site, here’s are some strong reasons to invest in development. Reason #1: Uniqueness Counts Even if your website looks and functions okay, it won’t help you stand out from other websites and competitors. By investing in developing your own unique theme, you get to create a presentation that lets people instantly know that you’re different from other websites and there’s something more for them to explore. You are also allowing your brand to shine, especially…

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8 days ago

Start Your Brand Refresh with Web Redesign

Reinventing your brand is an inevitable part of running a company. Many companies go back to the drawing board to find a different way to represent their brand due to market changes, new changes or upcoming trends. And while implementing a successful brand refresh is far from easy, it is far easier if you start with a website redesign. Why is this so? Your website provides a good idea of how your presentation will look and how people respond to it before you implement brand changes all across the board. You can gauge your new brand’s effectiveness very quickly. Since the topic is going to be on web design, there is going to be the assumption that you have a clear idea of what you want your brand identity about. So to start, you’ll most likely be going to change your logo. Sometimes it’s totally unnecessary to change the brand…

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9 days ago

WordPress for Magazine Publishers

Why WordPress Is The Perfect Platform for Small and Large Magazine Publishers As a publisher, it becomes difficult to manage and update a site due to the amount of content that is being added on a regular basis. WordPress is the perfect platform if this is the kind of business you are running or building. While it looks very simple when you set it up right out the box, you can transform it to a publishing site that rivals some of the most well known sites with the right customizations. Here are some of the reasons why WordPress should be you go-to platform as a publisher. Reason #1: It’s Easy to Manage and Publish Content With a single click, you can publish your content to your website and also quickly make edits if necessary. The interface is intuitive and easy to get used to. You can also categorize your content…

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10 days ago

Tips for Storytelling and Storymaking in Brand Building – A Useful Guide for Creative Blocks

Creating a powerful story for your brand isn’t a new concept but few companies manage to get it right. You see examples everywhere on TV from story oriented branding campaigns that are dry to engaging brand stories that pique interest or stir up emotions. Fortunately, using the Internet as the platform gives you a chance to find out what stories really resonate with your audience. So what are some of the things that you need to do in order to create engaging brand stories? First, you need to make sure that it’s authentic. People are not stupid and can see through made up stories or try-hard attempts to win their attention. The key is to make sure that the story actually relates to your visual brand, industry, products or services. Then, make sure that the story somehow resonates with your audience rather than the typical narcissistic focus on the company….

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13 days ago

Startup Marketing Fundamentals That You Can’t Ignore

One of the biggest challenges for startups is coming up with a way to generate new customers on a regular basis. While coming up with creative marketing strategies is the solution, limited budgets and lack of hired talent usually hinder efforts. That usually leaves the founders of the company and a small team to come up with a strategy that creates the best return on investment with the budget that’s available. There are several main points to focus on if this describes your situation. The first is branding. Branding is no longer defined by taking out expensive TV, print, radio and billboard ads to engrave your brand into your audience’s mind. Branding in the modern age is about creating a story and conversation that is rewarding enough for people to want to spread the word to their network. To prove a point, there are examples of startups creating a viral…

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20 days ago

Brand Refresh – Starting With Your Web Design

Your brand is no longer a stationary element in a static market place. Companies must evolve faster than ever, delving deep into their culture and vision and seeing who they really are as an organization. Every market goes through changes and transitions – if companies want to remain afloat and swim ahead of the current, they must ensure that their brand is keeping up with the (often escalated) pace. Organizations that have been in the industry for years can derive enormous benefit from a brand refresh and re-organizing process. Often regarded as daunting, the process is actually interesting and fun while allowing your company and its employees to re-evaluate their image and gain a competitive edge. Some aspects of your brand that needed tweaking are now brought into light and can be successfully and efficiently changed!

 Do not be apprehensive about the brand refresh process – it is crucial to…

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24 days ago

Responsive Web Design – Its Surprising Effect on eCommerce Sites

Responsive web design has become one of the most important trends in the world of digital marketing. As you may already know, responsive design “responds” to the device the user is using to deliver the best possible browsing experience. However, the majority eCommerce companies have not embraced this web design format. If you belong in this group, there are several reasons why you should make the change. The first reason is that more people are making purchases from mobile devices whether it’s from a smartphone or tablet. It’s estimated that around 20 percent of visitors (on average) on a website consist of mobile users. Being able to provide the optimal experience for these devices easily translates to higher conversion rates. For companies doing respectable gross sales number, a mere one percent increase in sales conversion is worth far more than the cost of investing in responsive. The second reason is…

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27 days ago

UX and Ecommerce: Ensuring a Positive Experience

Every business wants to provide a top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation – since there are countless options, consumers will choose your e-commerce site if they have a superior UX. Below are a few of the steps that can get you to that high-quality status. Research Before beginning any UX design initiative, gather data about your users and what type of experience they want to have (since every industry is tailored to a specific set of demographics). Using that data, you can create user profiles, define the users’ objectives, and design and develop the environment that will allow those users to achieve their various goals. Testing, testing, testing Test out different layouts and versions of your pages, thus ensuring that you are improving the experience for your customers, consistently looking for improvements and ways to build the user experience into a…

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1 month, 8 days ago

Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?

Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly snuff you out before you get going. So when it comes to making your big debut and sustaining the buzz you’ve created, the proper startup branding strategy is essential. It can be the one factor that can make or break a company’s momentum. There are multiple aspects of branding that you need to think about before developing your plan of attack. You have to first become aware of what competing brands exist in the marketplace and how they have positioned themselves. This will allow you to see how you stand out in the marketplace and how to position your uniqueness to generate buzz and build momentum. For example, one company may have centered their brand on premium prices for premium products. Another…

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1 month, 24 days ago

Custom Photography for the Web: Making Unique Corporate Sites

When designing your website, it’s important to make sure that you use images that reflect what your brand is about and is also relevant to what your site is trying to achieve. While it may be cheaper to go to one of the stock photography websites for your web design, it’s a better investment to go with custom photography. There are several reasons why custom photography is the way to go. First, you want your photo to communicate the correct message. If you use stock photography, you’ll never be able to convey entirely what you’re trying to say. You are also using somebody else’s perspective and interpretation of an idea. You want to be in control of what your message is and what imagery, thoughts and emotions you want your audience to come up with. Second, it is very much possible that the photo you’re using on your website is…

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2 months, 4 days ago