Cultivating Digital Trust Through Solid Brand Attributes

Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand attributes that actually deliver on their promise, positioned to the right consumer. It is one thing to be interested in a brand, but quite another to become connected and engage with it. The process that converts a prospective customer into a loyal follower is a multi-faceted feat of branding as well as a dedication to a sustained service approach. The products, services, actions and words of a brand are constantly scrutinized under the microscope of social media, which today, is the voice of the consumer. A brand can easily endear themselves via powerful positioning and flashy graphics, but quickly fall flat if promises are not backed up. Looking to the core of a company’s values, whether a startup or well established organization, will ignite a commitment to reaching…

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4 days ago

Corporate Site Design – How to Approach a Redesign Project

Has that inevitable time to redesign the corporate website come upon you? As your company grows, changes are needed and reflecting it on your website is often one of the most critical steps to moving forward. The problem is that changing when you’ve gotten comfortable with the status quo can be scary and confusing. You don’t know what to change, where to start, or how to go about doing it. Here are some guidelines that can help you get over the hurdle if you’re in the state of mind. #1 Create One Main Goal After a while, it becomes inefficient for your main website to serve multiple goals. That’s why it’s important to create one main goal that will dwarf everything else. It might be to communicate brand values to a mass audience or provide valuable information for your customers. What’s critical here is that you are clear on what…

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One week ago

Using Responsive Web Design and UI Elements The Right Way

If you are run an eCommerce business or depend on mobile traffic for your business, you’ve probably been hammered the benefits of responsive design into your head one too many times. If you tried to convert your site into a responsive one or have at least experimented with it, then you know that it’s easier said than done. The concept of a responsive website makes sense, but using a responsive website will not guarantee you an increase in sales or traffic if it’s not implemented correctly. The reason why is because responsive requires great UI design to work well. Without great UI, your new responsive site may perform even worse than its previous incarnation. That means that investing in responsive design requires that you also invest in great design. It’s not a simple matter of using an online tool or software that instantly converts your website into a responsive format….

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8 days ago

Intelligent Analytics: Making Big Data Work

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. With the ability to gather data, equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy – transforming big data into smart data. Predictive Analytics A traditional predictive analytics approach, also known as ‘forecasting’, is sufficient in giving key metrics, such as the number of active users, drop-off rates, and demographic breakdown. Predictive analytics uses historical data, allowing businesses to influence the future, by making customized predictions and using predictions to drive decisions. Adaptive Analytics The application of adaptive analytics is the next step in smarter analytics. Because nothing can truly predict the future, adaptive analytics comes in to…

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10 days ago

Content Strategy: Crafting Shareable Messaging

In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain traction. The challenge comes in formulating relevant content in a manner that makes people take note, and become involved – ultimately opening your message up to their circle by sharing it with their community. There is no magic bullet in creating a viral campaign, but a few strategic approaches can take some of the guesswork out of how to position content to a wider audience. Headlines A title that will draw in your user is the best first place to start. A line that stands out draws people to read more. Though perhaps overdone, but statistically backed – the approach of a numeric list, such as ’10 Ways to…’ or ‘The Secret of…’. These titles tease and pique interest. Length Craft your content in a…

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14 days ago

Interactive Design: Tips for Creating Interaction on Sites

The future of content or even web design could possibly be interaction and engagement. With everybody trying to compete for the user’s attention, it’s becoming more important to find ways to engage your audience. Adding interaction was always a risky endeavor because there was a high possibility that users would abandon the website due to browser conflicts and loading issues. Interaction is no longer a problem because most browser are up to date and the majority of web users are on high speed internet. This doesn’t mean that making your website completely interactive is the solution. You need to exercise balance and still keep the focus on great design. Everybody has seen examples of sites that went overboard and ending up losing their audience (and possibly a large chunk of their budget too). With that said, the idea of providing a unique and possibly entertaining experience to your users can…

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16 days ago

Type Talk: Sweden Sans

National anthems, state birds, state trees – flags. These elements are all packaged by design to brand and differentiate one nation, group or state from another – so why not a national typeface? Enter Sweden Sans. The team of designers at the Soderhavet agency were recently commissioned to design a national identity for the nordic country well known for its design prowess. The typeface that emerged is what you would expect from the Swedes – modern and fresh but with a warm and inviting aspect. Kind of like eating a cinnamon roll in an Eames chair. The font is straightforward, but with a few simple flourishes. Clearly depicting the aesthetic style we have come to know from Sweden – even if it’s by way of the blue and yellow of Ikea. The idea of a national identity – in particular a typeface, is truly an interesting one. With regard to branding, we know that…

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18 days ago

5 Reasons to Use Visual Storytelling for Web, Print and Marketing

There is a rising trend of using visual storytelling to sell products, educate consumers, and connect with audiences. This comes as no surprise as visual elements make content pop to eyes in a way that text alone simply cannot. While visual storytelling is pretty common in the digital medium, it’s not used as much in other marketing channel. If you haven’t used visual storytelling or have only used it in a limited manner, here are five reasons why you should increase its usage it in all mediums. Reason #1: You Can Convey Complex Concepts in a Simple Manner Sometimes, it can be difficult to convey complex concepts to an audience. For example, how do you explain that your headphones feature a technology that produce a crisper yet balanced sound? With the use of visual aids and short explanations, it will be people to understand the concept and even buy into…

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18 days ago

Adaptive Web Design – What Is It and Should You Care About It?

For quite some time now, responsive design has been the talk of the town. However, adaptive web design has been creeping up in conversations more and more. Adaptive design has the same purpose of responsive design which is to deliver the optimal browsing experience by serving the site for the user’s device. It differs in that adaptive design is about customizing a website to deliver the relevant viewing format whereas responsive rearranges an existing website to display the optimal viewing format. This explanation may sound confusing, so it’s best to provide you with some examples. Instead of segmenting different parts of a website to format it differently, adaptive design delivers a set version of a website that’s optimized for the user’s OS, browser and device. It also delivers the website from the server side as opposed to the client side setup from responsive where the user’s browser formats the website….

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21 days ago

Right Image, Right Brand: Choosing Your Photography Style

Point, click and shoot. It’s just that easy, right? It may seem that equipped with the wealth of technological tools at our fingertips today, that everyone can become a photographer – this couldn’t be further from the truth. While it may not take a lifetime to hone the skill, taking and applying the right images to a brand requires a balance of aesthetic and technique to get right. The application of the appropriate image on a web page or in print will capture the users attention, educate and inform, and may even persuade a user to engage further. The right image can have the capability grab attention even faster than words can do alone. On the contrary, the wrong image will steer the user in a different direction than what the content messaging may imply, and convey a vision that is alternate to what the brand really stands for –…

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25 days ago