Use Case for Creating A Digital Content Strategy

Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for which a brand can begin to be followed and trusted, one of the main reasons why a user will visit in the first place and really the only reason why they might ever return. Taking into consideration vast market share of users, organizations must appeal to and connect with each segment in an authentic manner through a tailored content strategy. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand how to implement a strategy, what…

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5 days ago

Personalization for Heightened Conversion

A digital approach to personalization, if orchestrated well, provides users with an experience that is specific to their interests and behaviors. A personalization strategy can range from the use of complex data usage –  which offers recommendations based upon viewing history, or a simple approach on a more customer service oriented platform. Delivering a successful personalization strategy can be very tricky if not planned and implemented with the detail that users expect. Many initiatives fall flat and result in increased user drop rates and decreased user satisfaction. The ideal personalization plan can bring many benefits to both the user and brand it is supporting. Driving higher conversion, the content provided to the user is highly useful and aids in saving the user time in searching for products or information they need. By connecting platforms and algorithms to cookies (or stored data), and aligning it with a user profile  – similarities and assumptions…

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11 days ago

How to Improve Common User Interface Elements for Better Usability

When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference in your site’s web usability. One critical thing to remember is that users use the web by scanning and often miss out on what you may think are obvious website elements. Here are some common user interface you can improve to make sure your users get it right the first time around. 1. Collapsible and Expandable Content Collapsible and expandable content are very useful for many websites and especially so for mobile websites. They’re great for providing content in a way that doesn’t detract from the main content or the website’s visual presentation. Many websites use collapsible/expandable content but never clearly indicate that the user can interact with it. By clearly labeling the button to expand/collapse, you can make sure that your…

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12 days ago

Why Improve Visual Design to Improve Web Usability?

When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation has a huge role in how users interact with a website. This may not seem evident because you are not really “using” how something looks. However, visual design has a big influence on the interactive elements of a website. A concept that will help you understand the Importance of web design is the idea of a visual path. When a user is presented with a website, they are given some sort of path on how to interact with a website. For example, a big headline and a link would indicate that they should pay attention to that area and possibly follow through. For this reason, you want to purposely create a design that presents a clear and obvious path for the user…

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17 days ago

Understanding the Relationship between User Experience and Web Usability

Web usability and user experience are both essential to a success of a website. Based on ideas that you have gotten about web usability, you may think that web usability is basically a synonym for user experience. The accurate definition is that usability is about how easy it is to use something. Just because something is easy to use does not mean it will lead to a positive experience. Of course, the easier it is to use something, the more it moves towards a positive experience. However, usability is about task-based interactions, removing obstacles to users, and making using the thing more easy and intuitive. User experience is about how users feel when they use the thing. This can easily be correlated to how much value they derive from the experience. A smartphone app can be the perfect way to provide an example of how both concepts differ but are…

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26 days ago

A Case Study On How a Product Brand Refresh Can Effect Your Company

Have you recently analized brand behind your products? If you have a brand for your product line, have you ever thought about brand refresh and why its important to keep brand currant? For many companies, products take on a life of their own. They can often develop into entities that are separate from the parent company, sort of sub-brands. That’s because products can be targeted to an audience that the parent company isn’t known to target. In such a case, it becomes very important to manage the brand of the products to its maximum. To provide a good case for the brand refresh, here’s a hypothetical case study to think about. Let’s imagine that there is a company that sells competitively priced hard drive for computers. They’ve had success for a long time by branding the products as reliable hard drives that are affordable. Naturally, competition grows over the years…

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27 days ago

Mapping the Customer Journey for the Ideal User Experience

Whether a marketer, UX designer or developer – the goal of understanding the user experience to engage and make conversions applies to all. There are many ways to gather information to more clearly understand the user with most becoming more advanced as greater importance is placed on UI/UX.It’s no longer enough to simply understand the basic needs of a user. A site must be designed and developed to cater to the actions and perceptions that occur at all touchpoints. To understand customers cross and omnichannel behaviors, the use of the customer journey map is ideal.  The use of customer journey mapping, for some, can seem cumbersome and time consuming. However, with increasing importance placed on user experience and expectations it has become a requirement for businesses to deeply understand and respond to the needs of their consumer. In reality, it’s a a valuable hands-on exercise that allows a team to gain a…

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1 month, 1 day ago

What’s Trending in UI: A Designer’s Perspective

Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends in the industry are brand new trials; others embrace the older and well-used methods, tweaking them slightly to adapt within the interface and new technological advancement. The following are some of the new (and critical) elements that have caught the eye of ux/ui designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Hidden Menu Navigation A website design trend that has really taken hold is the hidden (or hamburger) menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and…

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1 month, 7 days ago

Trial and Error: UX Strategies to Experiment With

Everyone is thinking of their own ways to improve upon the user experience – since every organization, designer and developer has their own tried and true strategies in place, this idea diversification is remarkably constructive to the user and design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s) – while sticking to what works, it important to ‘change it up’ from time to time and experiment with new strategies to find a new pathway to better UX and conversion. Below are some roads less traveled that can result in the optimal experience when implemented and tested. Build Community Use actual evidence via social proof from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it. You know…

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1 month, 15 days ago