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Dedicated Mobile Website or Responsive Website

Before deciding whether to go the responsive or dedicated web design it is important to know what kind of content the site will be featuring. If the site will have lots of text, images and/or video then creating a responsive website would be the most logical choice. There is little need if any to alter that type of content, which simplifies the transitions between different devices. Dedicated mobile websites may be a better choice if the content will be fundamentally different on mobile than on the desktop site or if there are lots of tabular like data. Although, this type of content can be created to be responsive it’s not cost effective.

While it’s true that responsive websites cost more usually, that is because they are quality adaptive websites that will need little maintenance in the future. Dedicated mobile websites are less expensive but as new devices are created they will have to be continually updated and maintained. Budget constraints may cause people to lean towards a dedicated mobile site but in the long-run they will be paying more than they would for a responsive website.

In the end it’s all about creating the best experience for your users. Kristofer Layon has applied the theory of Maslow’s Hierarchy of Needs to the needs of mobile web users. Below is a simplified version of Layon’s Hierarchy of Mobile Needs to assess the quality of a website from a mobile user perspective.

Dedicated Mobile Website and Resposive Website Design Graph

Access – Can we simply connect to the website on a mobile device?

Interact – How well can the user navigate the website? Is the UI functioning properly?

Perform – Making your website simple is vital to the performance of your website for mobile users. Most people will abandon a website if it takes too long to load. Making sure to keep a webpage’s content around 1 MB will make it able to have lower load times for a wide range of mobile users. Keep in mind that technology is always advancing and the amount of information that is optimal for mobile users is always increasing.

Enhance – Utilize the capabilities of the mobile device. Sometimes users can do things on mobile that you can’t do on a desktop. Make the most of these features get creative and take the mobile experience to the next level.

Deciding which one is best comes down to the situation. What content do you have and what do you want it to do for you? Mobile devices are an integral part of the user experience of the web now and they will continue to be more important in the future. It is important that we keep pushing to make that experience better.

 

About the Author

Adam Bleck, is a marketing lead at ArtVersion Interactive Agency. He loves to write on variety of media topics and digital strategies. His passion is in organic and native marketing initiatives and exploring and strategizing new-media advertising.

5 Tips for Making Your Web Design and Redesign Projects a Success

Whether you’re designing a website from scratch or redesigning an existing website, you need to know how you’re going to go about with the project. You need clear objectives and specific actionable information on what you’re going to do with your design. Every website will have different goals, so there isn’t a universal guideline that you can follow. However, here are some tips to making sure you’re doing the right things with your web design.

Tip #1: Design Around the Brand

The brand doesn’t necessarily have to belong to your parent company. The brand can be based on anything from the product line you’re promoting to the blog of the website you’re publishing your content on. The brand is important because it sets you apart from competitors that are probably doing the same thing everyone else is. You want your brand oriented design to be memorable, unique and built to connect with your audience.

Tip #2: Start With SEO in Mind

You may not be planning to use SEO to promote your website, but it’s still important that you design a site that’s SEO friendly. The reason why is because you may want to launch an SEO campaign somewhere down the line. If you’ve ignored designing an SEO friendly website and your site has grown considerably, you’ll have to commit resources to overhauling a developed site. Fortunately, there are many CMS and plug-ins that make optimization quick, simple and easy.

Tip #3: Choose Your CMS Wisely

Don’t just choose any CMS that you come across. There are many things to consider when it comes to choosing a CMS platform. For example, you want to think about what kind of site you want to build and whether the CMS will help you accomplish your goals. You have to think about what kind of third party software and plug-ins that you want to use. You also need to think about how you’re going to organize and manage your content to see which solution works best for you.

Tip #4: Design for UI and UX

The user interface (UI) and user experience (UX) of design often gets ignored. You have to remember that a great experience and interface is what’s going to get people to actually use your website, come back later, and even recommend it to their friends. It’s a good idea to implement UI and UX best practices in your initial design so that you don’t have to overhaul your design to match the standards later. It will also support the brand of your web design as people will remember what it’s like to actually use your website.

Tip #5: Design for Conversion

In addition to UI and UX, you also need to design for conversion. Designing for UI and UX does indeed increase web conversion but it doesn’t necessarily focus on that aspect. Designing for conversion is about really getting into your design and testing all the small and big details of your website to see what improves your conversion rate. It’s vital to your online success whether you’re collecting leads, selling products/services, or even trying to get users to click more.

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