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UX and Ecommerce: Ensuring a Positive Experience

Every business wants to provide a top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation – since there are countless options, consumers will choose your e-commerce site if they have a superior UX. Below are a few of the steps that can get you to that high-quality status.

Before beginning any UX design initiative, gather data about your users and what type of experience they want to have (since every industry is tailored to a specific set of demographics). Using that data, you can create user profiles, define the users’ objectives, and design and develop the environment that will allow those users to achieve their various goals.

Testing, testing, testing
Test out different layouts and versions of your pages, thus ensuring that you are improving the experience for your customers, consistently looking for improvements and ways to build the user experience into a positive one. When customers see that their experience matters to your business and company vision, they will reward you with loyalty and solidify revenue.

Labels Matter
Clearly labeling information and routes within your site will encourage your users to explore your site at will, without fear of clicking in the wrong direction and having to repeat the entire process. This breeds a sense of confidence and control, where they can prevent any errors. Studies have shown that this technique brings higher CTRs, as it makes your site easily navigable.

Easy Checkout
Ensuring a satisfying user experience is not complete without a clean and easy-to-use guest checkout. Most customers would be put off by a long and dull registration process – allowing consumers to check out as a guest on your site (instead of taking precious time to create an entire profile for a single purchase) reduces the likelihood of shopping cart abandonment. A simple and easy way to increase conversion!

Keep It Clean
This point seems self-explanatory – however, many e-commerce sites have yet to implement this strategy. Beautiful design and clear graphics appeal to a customer’s aesthetic preferences and ensure that there aren’t any needless distractions taking away from the user experience.

HD Quality
Colorful and detailed images bring your brand to life – photos that show the storytelling and in-depth details have proven to increase conversion, as users harvest information through the visual center of the brain, associating your business with the crisp images they see on your site.

Ultimately, the benefits to your organization include: more customers will continue their business with your site (a happy customer is more likely to return), will avoid your competitors, and will refer other potential consumers to you (the greater the UX experience, the more recommendations will be sent your way).

A fantastic user experience is crucial for your e-commerce success and continued growth, and constant testing will ensure that the user experience continues to be of the highest quality.

Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?

Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly snuff you out before you get going. So when it comes to making your big debut and sustaining the buzz you’ve created, the proper startup branding strategy is essential. It can be the one factor that can make or break a company’s momentum.

There are multiple aspects of branding that you need to think about before developing your plan of attack. You have to first become aware of what competing brands exist in the marketplace and how they have positioned themselves. This will allow you to see how you stand out in the marketplace and how to position your uniqueness to generate buzz and build momentum.

For example, one company may have centered their brand on premium prices for premium products. Another company may have built their brand around medium class products for fair prices. Obviously, price is just one part aspect of the product and there can be other characteristics to think about from customer support, quality, features, warranty/guarantee, etc. You have to find out what’s important to your market and see how to build your brand around that.

In addition, branding is no longer about forcing feeding an agenda to a specific audience. Startups that are succeeding with their branding efforts are doing so by utilizing their audience. They are building stories that engage and draw in people to take part in their brand. They are also making their audience a part of their story by getting their fans to submit their own stories and share them on viral marketing channels like social media.

Some companies get the branding strategy right but fall short when it comes to their presentation. How your logo, website, and marketing materials look is a big part of whether or not your brand and story connects with people. Startup branding is about getting as much attention as possible, so everything from your web design, storytelling, to your video presentations need presentations that are going to get people to stop and take that time out to see what your brand is all about.

To solidify everything, companies are doing their best to deliver a customer experience that is consistent with their brand. People are sick and tired of companies and brands that overpromise and under-deliver. In order to keep the momentum going, your company needs to build a satisfactory website, shopping, and customer service experience. That is what will really get people talking and spreading the word about your brand. Your goal is to get people to start liking you then end up loving you.

The fact is that most startups struggle to get their name out and in the chance that they do build some buzz, fail to translate that into long term success. Everything from marketing, finances, to the product is important, but without a strong brand build a solid foundation, trying to carve out position in the marketplace becomes an uphill battle. We created ArtVersion for Startups division where we focused solely on branding for startups, if you need a reliable and experienced “creative partner” that can walk you thru the process, we would be your group.

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