The Lifecycle of a Startup

As an organization ventures on its first steps, the delicate lifecycle of a startup begins. Concept A fantastic idea has been developed that will accomplish X, Y, Z. But at this stage, the focus is on the idea, conception and inspiration rather than facts and research. Determining if there is a market for the product or service is the next logical step for an organization, along with electing how the offered solution will increase revenue or reduce any costs for the consumer. Seed Here is where the product development is finalized and the preparations for market introduction begin. Gathering an increased amount of feedback from testing assists in perfecting the product abilities. This is the optimal time to focus on overcoming the challenge of being the “new kid on the block” and strategizing for acceptance. Concentrating on matching any opportunities with existing skills, experiences and passions – all this, paired…

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5 days ago

What You May Be Overlooking When It Comes to eCommerce User Interface Design

A well designed user interface makes a world of a difference for eCommerce sites. It can improve the conversion rate, make it easier for users to find what they are looking for, builds trust and credibility, and makes browsing through the site a breeze. Because eCommerce sites are some of the most complex types of sites you can build, you need to put in a lot of thought, planning and effort into creating a UI design that facilitates and prompts action. Of course, the fundamentals of great UI design are simple. You create a well designed header with your company or brand name for the very top part of your site, set up important top of the fold navigation links underneath your header, and lay out a left hand navigation menu for more targeted navigation links. But if it’s so simple, why are so many online merchants still experiencing high…

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21 days ago

Web Usability: Where to Begin

Are you looking to improve web usability but don’t know where to start? Web usability is about trying to make sure that your website is as intuitive and easy to use as possible. Trying to decide on a course of action isn’t clear when there are so many things to work on. If you know that your website needs an overhaul, here are some areas that you can change to yield big changes in your results. It’s always a good idea to work on your accessibility issues. Ensure that your website loads quickly and is compatible with the major browsers. To cater to the ubiquitous mobile device usage, you also want to set up a mobile version of your website as well. You want to focus on all the possible things that can prevent users from using your website to start with. The next logical step is to clean up…

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28 days ago

5 Reasons to Invest in WordPress Web Development and Design

By now, you’ve probably heard about the many benefits of running WordPress as your CMS platform. In fact, you may already be running WordPress right now on your website. But while WordPress is a low entry platform that can be adapted for both small and developed businesses, it seems that very few companies are investing in WordPress web design and development. If you’re already using some free theme or third party theme for your WordPress site, here’s are some strong reasons to invest in development. Reason #1: Uniqueness Counts Even if your website looks and functions okay, it won’t help you stand out from other websites and competitors. By investing in developing your own unique theme, you get to create a presentation that lets people instantly know that you’re different from other websites and there’s something more for them to explore. You are also allowing your brand to shine, especially…

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1 month, 7 days ago

Start Your Brand Refresh with Web Redesign

Reinventing your brand is an inevitable part of running a company. Many companies go back to the drawing board to find a different way to represent their brand due to market changes, new changes or upcoming trends. And while implementing a successful brand refresh is far from easy, it is far easier if you start with a website redesign. Why is this so? Your website provides a good idea of how your presentation will look and how people respond to it before you implement brand changes all across the board. You can gauge your new brand’s effectiveness very quickly. Since the topic is going to be on web design, there is going to be the assumption that you have a clear idea of what you want your brand identity about. So to start, you’ll most likely be going to change your logo. Sometimes it’s totally unnecessary to change the brand…

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1 month, 8 days ago

WordPress for Magazine Publishers

Why WordPress Is The Perfect Platform for Small and Large Magazine Publishers As a publisher, it becomes difficult to manage and update a site due to the amount of content that is being added on a regular basis. WordPress is the perfect platform if this is the kind of business you are running or building. While it looks very simple when you set it up right out the box, you can transform it to a publishing site that rivals some of the most well known sites with the right customizations. Here are some of the reasons why WordPress should be you go-to platform as a publisher. Reason #1: It’s Easy to Manage and Publish Content With a single click, you can publish your content to your website and also quickly make edits if necessary. The interface is intuitive and easy to get used to. You can also categorize your content…

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1 month, 9 days ago

Tips for Storytelling and Storymaking in Brand Building – A Useful Guide for Creative Blocks

Creating a powerful story for your brand isn’t a new concept but few companies manage to get it right. You see examples everywhere on TV from story oriented branding campaigns that are dry to engaging brand stories that pique interest or stir up emotions. Fortunately, using the Internet as the platform gives you a chance to find out what stories really resonate with your audience. So what are some of the things that you need to do in order to create engaging brand stories? First, you need to make sure that it’s authentic. People are not stupid and can see through made up stories or try-hard attempts to win their attention. The key is to make sure that the story actually relates to your visual brand, industry, products or services. Then, make sure that the story somehow resonates with your audience rather than the typical narcissistic focus on the company….

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1 month, 12 days ago

Startup Marketing Fundamentals That You Can’t Ignore

One of the biggest challenges for startups is coming up with a way to generate new customers on a regular basis. While coming up with creative marketing strategies is the solution, limited budgets and lack of hired talent usually hinder efforts. That usually leaves the founders of the company and a small team to come up with a strategy that creates the best return on investment with the budget that’s available. There are several main points to focus on if this describes your situation. The first is branding. Branding is no longer defined by taking out expensive TV, print, radio and billboard ads to engrave your brand into your audience’s mind. Branding in the modern age is about creating a story and conversation that is rewarding enough for people to want to spread the word to their network. To prove a point, there are examples of startups creating a viral…

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1 month, 19 days ago

Brand Refresh – Starting With Your Web Design

Your brand is no longer a stationary element in a static market place. Companies must evolve faster than ever, delving deep into their culture and vision and seeing who they really are as an organization. Every market goes through changes and transitions – if companies want to remain afloat and swim ahead of the current, they must ensure that their brand is keeping up with the (often escalated) pace. Organizations that have been in the industry for years can derive enormous benefit from a brand refresh and re-organizing process. Often regarded as daunting, the process is actually interesting and fun while allowing your company and its employees to re-evaluate their image and gain a competitive edge. Some aspects of your brand that needed tweaking are now brought into light and can be successfully and efficiently changed!

 Do not be apprehensive about the brand refresh process – it is crucial to…

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1 month, 23 days ago

Responsive Web Design – Its Surprising Effect on eCommerce Sites

Responsive web design has become one of the most important trends in the world of digital marketing. As you may already know, responsive design “responds” to the device the user is using to deliver the best possible browsing experience. However, the majority eCommerce companies have not embraced this web design format. If you belong in this group, there are several reasons why you should make the change. The first reason is that more people are making purchases from mobile devices whether it’s from a smartphone or tablet. It’s estimated that around 20 percent of visitors (on average) on a website consist of mobile users. Being able to provide the optimal experience for these devices easily translates to higher conversion rates. For companies doing respectable gross sales number, a mere one percent increase in sales conversion is worth far more than the cost of investing in responsive. The second reason is…

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1 month, 26 days ago