UX and Ecommerce: Ensuring a Positive Experience

Every business wants to provide a top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation – since there are countless options, consumers will choose your e-commerce site if they have a superior UX. Below are a few of the steps that can get you to that high-quality status. Research Before beginning any UX design initiative, gather data about your users and what type of experience they want to have (since every industry is tailored to a specific set of demographics). Using that data, you can create user profiles, define the users’ objectives, and design and develop the environment that will allow those users to achieve their various goals. Testing, testing, testing Test out different layouts and versions of your pages, thus ensuring that you are improving the experience for your customers, consistently looking for improvements and ways to build the user experience into a…

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3 days ago

Startup Branding – What Factors Can Help You Win in a Crowded Marketplace?

Getting noticed in a marketplace as a startup can be challenging. On top of having to be innovative, you have to compete with established leaders that can quickly snuff you out before you get going. So when it comes to making your big debut and sustaining the buzz you’ve created, the proper startup branding strategy is essential. It can be the one factor that can make or break a company’s momentum. There are multiple aspects of branding that you need to think about before developing your plan of attack. You have to first become aware of what competing brands exist in the marketplace and how they have positioned themselves. This will allow you to see how you stand out in the marketplace and how to position your uniqueness to generate buzz and build momentum. For example, one company may have centered their brand on premium prices for premium products. Another…

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19 days ago

Custom Photography for the Web: Making Unique Corporate Sites

When designing your website, it’s important to make sure that you use images that reflect what your brand is about and is also relevant to what your site is trying to achieve. While it may be cheaper to go to one of the stock photography websites for your web design, it’s a better investment to go with custom photography. There are several reasons why custom photography is the way to go. First, you want your photo to communicate the correct message. If you use stock photography, you’ll never be able to convey entirely what you’re trying to say. You are also using somebody else’s perspective and interpretation of an idea. You want to be in control of what your message is and what imagery, thoughts and emotions you want your audience to come up with. Second, it is very much possible that the photo you’re using on your website is…

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30 days ago

Web Design and Development Trends You Need to Be Aware Of

Web design and development has come a long way in the last few years. Technology has evolved at a fast rate, user consumption has changed, and users are responding differently to websites. Designers have also found certain styles that work better than others and have updated design standards for the best results. Here are some of the trends you need to be aware of to keep up with what’s going on in the industry and adapt this knowledge to your own website. Using HTML5‘s Unique Features HTML5 is a designer’s dream because of all the capabilities you can take advantage of. It comes with many benefits from a cleaner code, better multimedia support, improved mobile device support, to cross browser compatibility. It also comes with better APIs that allow you to deliver an amazing user experience such as being able to drag and drop. To top it off, web apps…

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1 month, 2 days ago

Web Design for Startups

As a startup, you only have one chance to make an impression. In the beginning, you’ll likely get a lot of press and coverage about your company. If people start flocking to your website and find it lackluster, it will seem like a contradiction to all the great things that they’ve been hearing about. In addition to creating an impression, you need to create a connection with your brand so that your company is remembered. So how do you go about crafting the right web design? The first part of designing a great website starts with the actual look. The design needs to be concise and clear as to what it is about and what it is offering. The communication needs to be benefit driven and directly lead users towards taking the next action. The copy will need to be brief and impactful but in some cases, startups have used…

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1 month, 13 days ago

How to Come Up With a Remarkable Web Design Strategy

Having a clearly defined and planned web design strategy is vital to making sure that your website design and development moves forward without a hitch. Without a good strategy, you’ll end up working on aspects of web design that doesn’t add much value to your business and go back and forth trying to fix mistakes. Here is some valuable advice for building a web design strategy that elevates your business and supports your business goals. Define The Purpose Of Your Website Although it may seem obvious, it’s important to figure out the purpose of your website. Drill down one more level to really get to the nitty gritty. For instance, the main purpose of your website may be to generate sales for your company. On the level below that, your purpose may be to create the optimal user experience for both desktop and mobile device users to maximize sales, spread…

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1 month, 24 days ago

Dedicated Mobile Website or Responsive Website

Before deciding whether to go the responsive or dedicated web design route it is important to know what kind of content the site will be featuring. If the site will have lots of text, images and/or video then creating a responsive website would be the most logical choice. There is little need if any to alter that type of content, which simplifies the transitions between different devices. Dedicated mobile websites may be a better choice if the content will be fundamentally different on mobile than on the desktop site or if there are lots of tabular like data. Although, this type of content can be created to be responsive it’s not cost effective. While it’s true that responsive websites cost more usually, that is because they are quality adaptive websites that will need little maintenance in the future. Dedicated mobile websites are less expensive but as new devices are created…

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1 month, 29 days ago

5 Tips for Making Your Web Design and Redesign Projects a Success

Whether you’re designing a website from scratch or redesigning an existing website, you need to know how you’re going to go about with the project. You need clear objectives and specific actionable information on what you’re going to do with your design. Every website will have different goals, so there isn’t a universal guideline that you can follow. However, here are some tips to making sure you’re doing the right things with your web design. Tip #1: Design Around the Brand The brand doesn’t necessarily have to belong to your parent company. The brand can be based on anything from the product line you’re promoting to the blog of the website you’re publishing your content on. The brand is important because it sets you apart from competitors that are probably doing the same thing everyone else is. You want your brand oriented design to be memorable, unique and built to…

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2 months, 12 days ago

The Connection Between Corporate Website Design and Branding Aspects

When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several corporations, you’ll find that many of them talk about what they do, their past history and what they’re doing now. The atmosphere is often cold, dull and boring. It’s no wonder that these websites spark very little interest. These websites lack a strong brand identity that connects the audience to their companies. If you think about it, there isn’t much that distinguishes similar websites in a given market. They sell similar products, are designed similarly and have a similar website structure. What’s going to differentiate these websites is having a strong brand identity that resonates with their audience and creates an emotional impact. This identity is what will get people to do business with a business over another competing business. The problem…

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2 months, 21 days ago

What Business Owners Need to Know About eCommerce Responsive Design

Does your e-commerce website use responsive web design? If not, you currently belong in the majority group. It is estimated that less than ten percent of all online retailers have switched to the responsive format. One possible reason why is that going back and redesigning an entire retail website can be a daunting task. But the other big possibility is that online retailers are unsure whether or not it’s the right decision for their online store. To give you an idea of whether responsive is right for you, here are some things you need to know. Fact #1: Mobile devices are responsible for anywhere from twenty to forty percent of all website traffic for many websites. That’s why you want to make sure that your online store delivers the ideal experience across all platforms. It’s a case where some online retailers can’t afford not to make the change. Fact #2:…

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2 months, 25 days ago