Monetizing Your Digital Content

With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to many users, increasing their market share exponentially. Linear advertising in the way of banner ads and pop ups via sale by click are no longer the preferred method as consumers have become bombarded with the noise of content that is not relevant to them. This is where the content marketing stream comes in. Marketers must shift their view to new ways to engage their users, and leveraging their content strategy for sales is key. Viewing content marketing as not only a way to communicate with consumers, but using it as an alternative to standard advertising is an emerging and effective platform to implement. A way to organically engage consumers, content marketing allows a brand to truly resonate their message with a user…


Creating A More Agile Brand Through Content Strategy

Content is vital to designing the foundation for which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand what it is, what its main goals are, and at the base of it – how to go about developing an effective and sustainable plan around it. Because the prevalence of content strategy is growing, there is no hard and fast formula to employ – yet. However, it’s important to know that content is about more than…

10 days ago

Web Usability’s Affect on Your Website Development

There are so many components that come together to synthesize a valid website. Everything from the colors used, typography to the spacing between lines of content aesthetics determine how successful and purpusful a company website and the online presence is. The one problem that many websites still face is that they are not built with users in mind. Instead of focusing on search engines and repetitive content and keywords, creating an environment where content is accessible, purposefully built and user centric, is a key. This is why some website, even with a fantastic and modern designs, may fall short when compared to sites that put their efforts in user valuable information and user friendly interfaces with a purpose built action points. The best way to challenge the topic of web usability is to understand what makes a website usable for visitors. By understanding those benefits, you can create a masterpiece…

15 days ago

Up Close And Personal: Putting the Individual Back into User Persona Development

An important element of usability testing for web design and development is the practice of persona crafting that can be studied to gather crucial information, benefiting the user interface and user experience designs. Often overlooked in the initial stages of website planning, design and development – the practice of developing user personas is a keystone of delivering an experience that is truly tailored to it’s user. The majority of information in the development of user personas is through testing. These tests involve the close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. The driving intention is to collect as much data as possible in order to enhance and perfect user experience. Creating realistic representations of your key audience segments involves investing…

19 days ago

5 Tips for Boosting Conversion Rates Through Video

A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection, however, the scales are tipping for some toward a more interactive environment. The most effective experiential application to cultivate this connection, is the use of the moving image. As video becomes more and more prevalent through the immediate use of mobile phones with quality results and taking into consideration that video is popping up in over half of the top 100 search results listings – it’s become increasingly clear that this platform is an important part of a digital marketing strategy that will only continue to gain traction. We’ve extolled the virtues of visual storytelling across various platforms, and briefly touched on the use of video – here we go into detail on the specifics of how best to create engagement through this powerful application. Build a video strategy as you would a business plan…

24 days ago

The Connection Between Corporate Website Design and Branding Aspects

When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several corporations, you’ll find that many of them talk about what they do, their past history and what they’re doing now. The atmosphere is often cold, dull and boring. It’s no wonder that these websites spark very little interest. These websites lack a strong brand identity that connects the audience to their companies. If you think about it, there isn’t much that distinguishes similar websites in a given market. They sell similar products, are designed similarly and have a similar website structure. What’s going to differentiate these websites is having a strong brand identity that resonates with their audience and creates an emotional impact. This identity is what will get people to do business with a business over another competing business. The problem…

29 days ago

Driven By Design: The Brand Refresh

We exist in a design driven culture. More specifically, consumers are driven to engage with businesses and brands who focus attention and importance on design as a first line of engagement. This is with good reason as a design-driven approach to branding and user experience can a create lasting and positive impact, even making or breaking a conversion strategy. From health care to finance to tech, it’s clear that the culture of continual design innovation is expected, and along with the investment there is, indeed, a payoff. Ensuring that an organization can stay ahead of the game with up-to-the-minute, outstanding brand experiences will be critical to drawing the right consumers and ultimately – thriving in the marketplace. For these aesthetically minded companies, it’s not only the aspects (logo, letterhead, website) of a brand that are masterfully crafted – the entire experience is designed from content to packaging, ideally creating a consistent and impactful product…

1 month, 2 days ago

5 Common Mistakes Made in Responsive eCommerce Design and Development

Are you planning on undergoing a major responsive design project for your eCommerce site? If so, it’s important that you become aware of the common mistakes that are made with responsive design. These mistakes can cost you a lot of time and money which is a big deal because you’re already in the middle of transitioning your website with the responsive move. 1. Not Optimizing for Speed Internet and processing speeds are much slower on mobile devices. That’s why you have to optimize your website for speed. This is especially the case with eCommerce sites that have tons of pages and images that are presented to users. To optimize for speed, you may have to condense your pages and redo your images so that they are smaller file sizes. This will improve the user experience which will make shopping on your site as seamless as it is on a desktop…

1 month, 5 days ago

The Ecommerce Effect: Meeting the Needs of a Digital Consumer

For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are already privy to competitive prices, they are highly educated about any given product and there is still the hangup for some that they…

1 month, 9 days ago

Setting A Strategy for Mobile Site Optimization

We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile usability will now count as a search ranking factor beginning this month (April 21st, to be exact), and now is the time to pay attention. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Google has even gone so far as to send site owners warnings and errors as to as site’s issues with non mobile accessibility. The truth is that this has been an issue for some time – to remain relevant and competitive in the current digital landscape, a site must have a usable and engaging mobile presence. Mobile sites are different from regular sites, so there are a different set of best practices that you need to follow. It’s…

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1 month, 16 days ago