All posts in: Website Design

Design Can’t Fix Bad Content

Content is vital to designing the foundation for a which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand what it is, what its main goals are, and at the base of it – how to go about developing an effective and sustainable plan around it. Because the prevalence of content strategy is growing, there is no hard and fast formula…

4 months, 16 days ago

UX for Ecommerce: What To Know

Ecommerce remains one of the most important fields of web service, astonishing everyone with the rapid developments in technology and integration with new marketing concepts. A truly successful ecommerce platform attracts and retains many users, and combines a pleasant shopping experience with a low-cost and optimal way of advertising. What Users Are Looking For 

 Internet users are looking for the ideal ecommerce experience. But what does that truly mean? Let’s look deeper into what it means to provide a great user experience. 

 Many companies boast that their software is superior while remaining low cost – but consumers are encouraged to remember that you get what you pay for! Unfortunately, with cheap software comes low functionality, and customers will not be pleased with the experience as a result. When users have trouble interacting with your site, they will quickly move on to more efficient options – and the resulting…

4 months, 25 days ago

What You May Be Overlooking When It Comes to eCommerce User Interface Design

A well designed user interface makes a world of a difference for eCommerce sites. It can improve the conversion rate, make it easier for users to find what they are looking for, builds trust and credibility, and makes browsing through the site a breeze. Because eCommerce sites are some of the most complex types of sites you can build, you need to put in a lot of thought, planning and effort into creating a UI design that facilitates and prompts action. Of course, the fundamentals of great UI design are simple. You create a well designed header with your company or brand name for the very top part of your site, set up important top of the fold navigation links underneath your header, and lay out a left hand navigation menu for more targeted navigation links. But if it’s so simple, why are so many online merchants still experiencing high…

5 months, 23 days ago

Web Usability: Where to Begin

Are you looking to improve web usability but don’t know where to start? Web usability is about trying to make sure that your website is as intuitive and easy to use as possible. Trying to decide on a course of action isn’t clear when there are so many things to work on. If you know that your website needs an overhaul, here are some areas that you can change to yield big changes in your results. It’s always a good idea to work on your accessibility issues. Ensure that your website loads quickly and is compatible with the major browsers. To cater to the ubiquitous mobile device usage, you also want to set up a mobile version of your website as well. You want to focus on all the possible things that can prevent users from using your website to start with. The next logical step is to clean up…

5 months, 30 days ago

5 Reasons to Invest in WordPress Web Development and Design

By now, you’ve probably heard about the many benefits of running WordPress as your CMS platform. In fact, you may already be running WordPress right now on your website. But while WordPress is a low entry platform that can be adapted for both small and developed businesses, it seems that very few companies are investing in WordPress web design and development. If you’re already using some free theme or third party theme for your WordPress site, here’s are some strong reasons to invest in development. Reason #1: Uniqueness Counts Even if your website looks and functions okay, it won’t help you stand out from other websites and competitors. By investing in developing your own unique theme, you get to create a presentation that lets people instantly know that you’re different from other websites and there’s something more for them to explore. You are also allowing your brand to shine, especially…

6 months, 9 days ago

WordPress for Magazine Publishers

Why WordPress Is The Perfect Platform for Small and Large Magazine Publishers As a publisher, it becomes difficult to manage and update a site due to the amount of content that is being added on a regular basis. WordPress is the perfect platform if this is the kind of business you are running or building. While it looks very simple when you set it up right out the box, you can transform it to a publishing site that rivals some of the most well known sites with the right customizations. Here are some of the reasons why WordPress should be you go-to platform as a publisher. Reason #1: It’s Easy to Manage and Publish Content With a single click, you can publish your content to your website and also quickly make edits if necessary. The interface is intuitive and easy to get used to. You can also categorize your content…

6 months, 11 days ago

Brand Refresh – Starting With Your Web Design

Your brand is no longer a stationary element in a static market place. Companies must evolve faster than ever, delving deep into their culture and vision and seeing who they really are as an organization. Every market goes through changes and transitions – if companies want to remain afloat and swim ahead of the current, they must ensure that their brand is keeping up with the (often escalated) pace. Organizations that have been in the industry for years can derive enormous benefit from a brand refresh and re-organizing process. Often regarded as daunting, the process is actually interesting and fun while allowing your company and its employees to re-evaluate their image and gain a competitive edge. Some aspects of your brand that needed tweaking are now brought into light and can be successfully and efficiently changed!

 Do not be apprehensive about the brand refresh process – it is crucial to…

6 months, 25 days ago

Responsive Web Design – Its Surprising Effect on eCommerce Sites

Responsive web design has become one of the most important trends in the world of digital marketing. As you may already know, responsive design “responds” to the device the user is using to deliver the best possible browsing experience. However, the majority eCommerce companies have not embraced this web design format. If you belong in this group, there are several reasons why you should make the change. The first reason is that more people are making purchases from mobile devices whether it’s from a smartphone or tablet. It’s estimated that around 20 percent of visitors (on average) on a website consist of mobile users. Being able to provide the optimal experience for these devices easily translates to higher conversion rates. For companies doing respectable gross sales number, a mere one percent increase in sales conversion is worth far more than the cost of investing in responsive. The second reason is…

6 months, 28 days ago

UX and Ecommerce: Ensuring a Positive Experience

Every business wants to provide a top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation – since there are countless options, consumers will choose your e-commerce site if they have a superior UX. Below are a few of the steps that can get you to that high-quality status. Research Before beginning any UX design initiative, gather data about your users and what type of experience they want to have (since every industry is tailored to a specific set of demographics). Using that data, you can create user profiles, define the users’ objectives, and design and develop the environment that will allow those users to achieve their various goals. Testing, testing, testing Test out different layouts and versions of your pages, thus ensuring that you are improving the experience for your customers, consistently looking for improvements and ways to build the user experience into a…

7 months, 9 days ago

Web Design and Development Trends You Need to Be Aware Of

Web design and development has come a long way in the last few years. Technology has evolved at a fast rate, user consumption has changed, and users are responding differently to websites. Designers have also found certain styles that work better than others and have updated design standards for the best results. Here are some of the trends you need to be aware of to keep up with what’s going on in the industry and adapt this knowledge to your own website. Using HTML5‘s Unique Features HTML5 is a designer’s dream because of all the capabilities you can take advantage of. It comes with many benefits from a cleaner code, better multimedia support, improved mobile device support, to cross browser compatibility. It also comes with better APIs that allow you to deliver an amazing user experience such as being able to drag and drop. To top it off, web apps…

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8 months, 8 days ago