All posts in: Website Design

User Experience Designed Right

If your goal is to improve conversion and engagement on your website, mobile app or even application, you need to start by focusing on user experience design. Many business owners focus too much on the actual words and copy on the web page, and not enough on the design. Some understand that they need to work on the design but do not really have the skills to come up with concepts that can improve their metrics. So the question is: How do you go about implementing UX design if you don’t have much experience? While there are a countless number of things that you can work on, it’s best to start on the key things that will help you see a dramatic improvement in your website’s performance. It’s a smart idea to start by focusing on your target user. Build user roles and brainstorm what kinds of imagery, color schemes…

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3 months, 19 days ago

Creative Agency – Creating a Cool Factor for Your Brand

With large marketing platforms like blogs and social media, building awareness for a brand has become easier than ever. Despite that, many brands still fall short in getting the kinds of results they’re after. They still can’t manage to create conversations on their blog, build followers for their Facebook pages, or get industry coverage for their brand. Too many brands think that the problem lies in marketing, so they continuously invest their budget into marketing with minimal results. If you’ve experienced the same frustrations, then it may be time to hire a creative agency to create a cool factor for your brand. The biggest shifts in branding often come from positioning. A creative agency can help you change the way your brand is perceived through the process recreating the visual presentation and approaching the target audience from a different angle. One of the main things that can be done and…

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5 months, 3 days ago

The Visual Branding Aspect Through Web Design

Every company, whether small or large, will need to focus on their brand if they want to differentiate themselves and create a strong identity in their industry and marketplace. The biggest mistake that companies make is focusing too much on the logo and message. While these two things make up a large component of the brand, the overall visual presentation is missing. This is especially evident in the web design of these company websites. While the core elements of the brand are there, the visual presentation is missing. That’s why it seems like a generic site with a brand “sticker” attached to the header of the website. There are very few elements (if any) in the design that indicates that the website caters to the audience, nor are their elements that show the uniqueness of the brand. Visual branding is the key to getting the target audience to identify with…

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7 months, 9 days ago

Designing an Engaging Corporate Website

For most companies, a corporate website is designed to provide information about to the public, prospects, customers, potential business partners and investors. Unfortunately, the language and web design tends to lose users as a result of the “corporate” design and language. This leads to users abandoning the website or feeling disconnected from your message. The solution then is to come up with engaging web design that makes users want to use and interact with the website, which would then get them to learn about and even associate favorably with your company. The first thing you can do is to use storytelling. The magic of using stories is that it draws people in as opposed to something like a mission statement where people feel like you’re lecturing them. Storytelling can be used through words and pictures, so you want to make your corporate story a part of your design while using…

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7 months, 15 days ago

Do You Need a Microsite? Understanding Its Purpose and Benefits

Many marketers and companies build microsites (also called minisites) despite the fact that they have a primary website. In case you are not familiar with then, microsites are small websites with minimal functionalities and purposes. The goal of regular websites is to deliver content, educate users about your products, market the company or brand, and provide customer support. Microsites, on the other hand, might have the singular goal of capturing leads to educate and follow up for a sale. Microsites are primarily built to focus in on a subject or a product. For example, a microsite can be built to generate leads for people who want to learn the acoustic guitar or a group of people looking to buy special noise cancelling earphones. The goal of the site is to hyper-target a specific group of people. While most microsites have the goal of qualifying and generating leads, microsites can be…

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7 months, 25 days ago

Why User Interface Design for Learning Management Systems Is Vital

Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it is inefficient and outdated. These platforms are often unorganized, unintuitive and downright clunky. If your organization is using a learning management system that fits this description, you need to fix it with proper UI design. There are many aspects of UI design that will improve the effectiveness and efficiency of your learning management system. You can create a streamlined navigation path, organize content better, group related functionalities, simplify the system, and more. The goal should be to design a system that users can go use in a structure and intuitive way. Why should you invest in UI design for your learning management system? A learning management system with a good user interface will make it easy to use. When you make a…

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8 months, 13 days ago

Understanding Web Design for Startups

As a startup, your goal is to make a big splash in the marketplace and ride that momentum to success. But with an ocean of other startups in the marketplace, it can become very difficult to stand out. One of the best ways for startups to get the much needed attention is to create stunning web design. Outstanding web design is no longer an option. It is essential for business success in a business atmosphere where everyone is fighting to get a piece of the pie. Web design is also no longer about the visual presentation of a website. You need to factor in the user interface, user experience, multi-device compatibility, search engine friendliness, brand identity, and more. The starting point for every startup should be the brand identity. Developing a strong identity and planning a strategy to integrate this identity into the web design is very important. It will…

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8 months, 20 days ago

Web Development WordPress

WordPress is one of the best content manage systems you can use to build your site on. It’s requires the lowest skill cap, has the most plugin accessibility, and super intuitive backend. If you’re goal is to start building on this platform or switch to it from another platform, it’s important that you have a web development work on your project. ArtVersion can build you a WordPress site that is designed to the highest standards, has all the functionalities you need, and is optimized for the search engines. Our Web Design Team Breathes WordPress We’ve been working with WordPress for years now and our team truly understands how to use it to its maximum capacity. Due to all the different modifications, themes and plugins that are available from the community, there is an infinite number of ways to build a WordPress website. We’ve built all kinds of sites for all…

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9 months, 9 days ago

Magento Responsive Design

Of all the eCommerce platforms currently available, Magento is by far the most popular option. Other platforms may come with certain advantageous features, but Magento offers more in the way of scalability and long-term stability for new businesses looking to take a leadership role in their markets. This is a robust platform with features such as: Open-source, which offers a strong appeal for developers Easy to customize with readily available extensions and add-on modules Accessible with a free option as well as affordable paid options for enterprise level operations SEO friendliness Open Source A platform being open-source provides a tremendous opportunity for store owners to customize the platform to suit their needs. Everything can be customized through the above mentioned add-on modules and extensions. Developers can create their own extensions and add-on modules for their own use or those of their clients. As far as web design goes, it makes…

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10 months, 11 days ago

Storytelling Through Web Design

The most powerful element of online marketing is not creating great content. It also is not creating great products and services. Both of these are vitally important, and without great content, products and services, a company will never reach its full potential. The most important element in online marketing is web design. Great design is the foot in the door. A website’s design is the first thing someone sees when they land on a homepage, blog or product listing. If the design is terrible or is not congruent with the stated purpose or mission of the company, credibility is lost with visitors before it is ever earned. The best thing a company can do is get their web design strategy in order before they launch. That strategy should focus on telling a story for their potential customers. Looking Like You Belong There is a saying that inexperienced people tend to…

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11 months, 9 days ago