All posts in: Website Design

What’s Trending in UI: A Designer’s Perspective

Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends in the industry are brand new trials; others embrace the older and well-used methods, tweaking them slightly to adapt within the interface and new technological advancement. The following are some of the new (and critical) elements that have caught the eye of ux/ui designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Hidden Menu Navigation A website design trend that has really taken hold is the hidden (or hamburger) menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and…

5 months, 5 days ago

Trial and Error: UX Strategies to Experiment With

Everyone is thinking of their own ways to improve upon the user experience – since every organization, designer and developer has their own tried and true strategies in place, this idea diversification is remarkably constructive to the user and design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s) – while sticking to what works, it important to ‘change it up’ from time to time and experiment with new strategies to find a new pathway to better UX and conversion. Below are some roads less traveled that can result in the optimal experience when implemented and tested. Build Community Use actual evidence via social proof from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it. You know…

5 months, 13 days ago

Versions Receives Honorable Mention from Awwwards

Chicago, Illinois – Versions Collective, the creative collaboration from Artversion Interactive,  is pleased to announce an Honorable Mention Award from the Awwwards recognizing achievement in both the design and development of the VERSIONS™ website. This recent and exciting collaborative project by the agile team at ArtVersion was designed and developed fully in house, utilizing expertise in ux/ui strategies, usability, content and creativity. ‘Versions is truly a passion project, and we are beyond excited to be recognized by the digital design community.’ states Lynn Doherty, Director of Brand Strategy. ‘The team is currently in development with the next publication, and we look forward to bringing new ideas to the landscape.’ Awwwards recognizes the work of the best web designers, developers and agencies around the world. The evaluation system is based on 4 criteria — Design, Creativity, Usability and Content– with a ranking system from 1 to 10. Only those websites that receive a…

5 months, 19 days ago

Versions Collective recognized for Awwwards nomination

The VERSIONS™ Collective website has has been nominated for Site of the Day and consideration for publication in “The Best 365 Websites Around The World” for 2015 by Awwwards. The team at ArtVersion Interactive is pleased to announce the nomination of VERSIONS™ for Site of the Day by the Awwwards – recognizing the work of the ArtVersion firmwide creative collaborative initiative. “We are thrilled to bring Versions to the design community, and are honored to be included alongside some of the best creatives in the industry today,” – Goran Paunovic, founder and creative director of ArtVersion. For the next 6 days the esteemed Awwwards jury and the entire Awwwards community will vote on the site’s design, usability, creativity and content with voting ending on June 10th. The ‘Site of the Day’ will be announced thereafter with a culminating feature in the ‘Best Website’ publication. Awwwards recognizes the talent and effort of…

5 months, 27 days ago

Web Usability’s Affect on Your Website Development

There are so many components that come together to synthesize a valid website. Everything from the colors used, typography to the spacing between lines of content aesthetics determine how successful and purpusful a company website and the online presence is. The one problem that many websites still face is that they are not built with users in mind. Instead of focusing on search engines and repetitive content and keywords, creating an environment where content is accessible, purposefully built and user centric, is a key. This is why some website, even with a fantastic and modern designs, may fall short when compared to sites that put their efforts in user valuable information and user friendly interfaces with a purpose built action points. The best way to challenge the topic of web usability is to understand what makes a website usable for visitors. By understanding those benefits, you can create a masterpiece…

6 months, 15 days ago

Up Close And Personal: Putting the Individual Back into User Persona Development

An important element of usability testing for web design and development is the practice of persona crafting that can be studied to gather crucial information, benefiting the user interface and user experience designs. Often overlooked in the initial stages of website planning, design and development – the practice of developing user personas is a keystone of delivering an experience that is truly tailored to it’s user. The majority of information in the development of user personas is through testing. These tests involve the close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. The driving intention is to collect as much data as possible in order to enhance and perfect user experience. Creating realistic representations of your key audience segments involves investing…

6 months, 19 days ago

The Connection Between Corporate Website Design and Branding Aspects

When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several corporations, you’ll find that many of them talk about what they do, their past history and what they’re doing now. The atmosphere is often cold, dull and boring. It’s no wonder that these websites spark very little interest. These websites lack a strong brand identity that connects the audience to their companies. If you think about it, there isn’t much that distinguishes similar websites in a given market. They sell similar products, are designed similarly and have a similar website structure. What’s going to differentiate these websites is having a strong brand identity that resonates with their audience and creates an emotional impact. This identity is what will get people to do business with a business over another competing business. The problem…

6 months, 29 days ago

5 Common Mistakes Made in Responsive eCommerce Design and Development

Are you planning on undergoing a major responsive design project for your eCommerce site? If so, it’s important that you become aware of the common mistakes that are made with responsive design. These mistakes can cost you a lot of time and money which is a big deal because you’re already in the middle of transitioning your website with the responsive move. 1. Not Optimizing for Speed Internet and processing speeds are much slower on mobile devices. That’s why you have to optimize your website for speed. This is especially the case with eCommerce sites that have tons of pages and images that are presented to users. To optimize for speed, you may have to condense your pages and redo your images so that they are smaller file sizes. This will improve the user experience which will make shopping on your site as seamless as it is on a desktop…

7 months, 5 days ago

Building Site Architecture for Better SEO

People use the internet for everything, infusing it into brand strategy and necessary for everyday collaboration and client communication. Websites have become a crucial point for brands, providing an excellent user experience with a versatile website to go along with it. SEO assists search engines in finding, indexing and ranking your web pages according to relevance and page strength. Planning out your SEO makes a significant difference when it comes to leveraging your online traffic. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site. Site Architecture is the foundation of SEO, and…

8 months, 14 days ago

5 Platforms for Effective Digital Storytelling

Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner.  Alternately, average content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. Text Storytelling via textual methodologies can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read about 20%…

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8 months, 25 days ago