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Do You Need a Microsite? Understanding Its Purpose and Benefits

Many marketers and companies build microsites (also called minisites) despite the fact that they have a primary website. In case you are not familiar with then, microsites are small websites with minimal functionalities and purposes. The goal of regular websites is to deliver content, educate users about your products, market the company or brand, and provide customer support. Microsites, on the other hand, might have the singular goal of capturing leads to educate and follow up for a sale.

Microsites are primarily built to focus in on a subject or a product. For example, a microsite can be built to generate leads for people who want to learn the acoustic guitar or a group of people looking to buy special noise cancelling earphones. The goal of the site is to hyper-target a specific group of people.

While most microsites have the goal of qualifying and generating leads, microsites can be used to generate sales as well. Many marketers have used microsites for low risk offers such as free trial offers, one dollar trials, and low cost sales. These sites are commonly used in promotions and advertising campaigns.

The purpose of microsites is to eliminate distractions and focus solely on conversions. A bigger site may have links to articles, blog posts, company information, updates, etc. Microsites, however, are very focused and give the user very few options. The user is given the choice to read about the topic/product and submit their information, buy or leave the site.

Setting up microsites also makes it easier to track online advertising campaigns, particularly pay per click ads, display ads and email ads. Trying to integrate pages for these campaigns into your main site would only serve to hurt conversions and lead visitors in the wrong direction. It also does a better job in highlighting a singular product compared to an online catalog.

Despite the fact that these sites have limited functionalities and purposes, microsite design is still very important. That’s because the design has a significant impact on the conversions. The design will frame everything from the credibility of the website, the value of the offer, to the authority of the author and company.

Small microsite design adjustments such as the timing of a short video, the placement of the opt-in box, and the color of the font can lead to big boosts in conversions and thus, profitability. Since microsites are commonly used in promotions and advertising campaigns, investing in proper design for these sites is a no brainer. If you want to get the finer details about the design aspects of microsites, visit for more information.

Why User Interface Design for Learning Management Systems Is Vital

Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it is inefficient and outdated. These platforms are often unorganized, unintuitive and downright clunky. If your organization is using a learning management system that fits this description, you need to fix it with proper UI design.

There are many aspects of UI design that will improve the effectiveness and efficiency of your learning management system. You can create a streamlined navigation path, organize content better, group related functionalities, simplify the system, and more. The goal should be to design a system that users can go use in a structure and intuitive way.

Why should you invest in UI design for your learning management system? A learning management system with a good user interface will make it easy to use. When you make a platform easy to use, it makes it easier for users to actually learn. What’s more, it motivates users to actually use the system and engage with it fully rather than skim through it. This results in improved learning and retention.

A good UI will also ensure that the content is organized and easy to locate. Proper UI and content organization will accomplish your company’s goals of training your staff more efficiently. It will take less time for users to learn how the systems work and will help your company add new content easily while also making it more accessible for users.

UI can also add new functionalities and improve existing ones. Whether you want to implement a shared chat function or something like a collaborative learning environment, it can all be made better with good design. Complicated functionalities can be simplified so that users are more likely to use them and new ones can be added to enhance the learning experience.

Finally, improving the UI design will eliminate the need for training from your staff. If the user interface is intuitive enough, users will be able to start using the system on their own with simple tutorials. This will reduce the face to face training required to learn how to use the system, which frees up your staff and resources.

If you have an outdated LMS or your staff isn’t responding well to your training programs, it’s time to work on the UI. ArtVersion is a design firm that has worked on web design and application design. We excel in improving the design of both the UI and UX in software systems. We understand all the necessary changes that need to made to make your system more user friendly, rewarding and intuitive. If you’re looking for help with designing the UI of your learning management system, call us at 847-279-8999.

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