All posts in: Website Design

Web Design for Startups

As a startup, you only have one chance to make an impression. In the beginning, you’ll likely get a lot of press and coverage about your company. If people start flocking to your website and find it lackluster, it will seem like a contradiction to all the great things that they’ve been hearing about. In addition to creating an impression, you need to create a connection with your brand so that your company is remembered. So how do you go about crafting the right web design? The first part of designing a great website starts with the actual look. The design needs to be concise and clear as to what it is about and what it is offering. The communication needs to be benefit driven and directly lead users towards taking the next action. The copy will need to be brief and impactful but in some cases, startups have used…

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4 months, 13 days ago

How to Come Up With a Remarkable Web Design Strategy

Having a clearly defined and planned web design strategy is vital to making sure that your website design and development moves forward without a hitch. Without a good strategy, you’ll end up working on aspects of web design that doesn’t add much value to your business and go back and forth trying to fix mistakes. Here is some valuable advice for building a web design strategy that elevates your business and supports your business goals. Define The Purpose Of Your Website Although it may seem obvious, it’s important to figure out the purpose of your website. Drill down one more level to really get to the nitty gritty. For instance, the main purpose of your website may be to generate sales for your company. On the level below that, your purpose may be to create the optimal user experience for both desktop and mobile device users to maximize sales, spread…

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4 months, 24 days ago

Dedicated Mobile Website or Responsive Website

Before deciding whether to go the responsive or dedicated web design route it is important to know what kind of content the site will be featuring. If the site will have lots of text, images and/or video then creating a responsive website would be the most logical choice. There is little need if any to alter that type of content, which simplifies the transitions between different devices. Dedicated mobile websites may be a better choice if the content will be fundamentally different on mobile than on the desktop site or if there are lots of tabular like data. Although, this type of content can be created to be responsive it’s not cost effective. While it’s true that responsive websites cost more usually, that is because they are quality adaptive websites that will need little maintenance in the future. Dedicated mobile websites are less expensive but as new devices are created…

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4 months, 29 days ago

5 Tips for Making Your Web Design and Redesign Projects a Success

Whether you’re designing a website from scratch or redesigning an existing website, you need to know how you’re going to go about with the project. You need clear objectives and specific actionable information on what you’re going to do with your design. Every website will have different goals, so there isn’t a universal guideline that you can follow. However, here are some tips to making sure you’re doing the right things with your web design. Tip #1: Design Around the Brand The brand doesn’t necessarily have to belong to your parent company. The brand can be based on anything from the product line you’re promoting to the blog of the website you’re publishing your content on. The brand is important because it sets you apart from competitors that are probably doing the same thing everyone else is. You want your brand oriented design to be memorable, unique and built to…

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5 months, 12 days ago

The Connection Between Corporate Website Design and Branding Aspects

When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several corporations, you’ll find that many of them talk about what they do, their past history and what they’re doing now. The atmosphere is often cold, dull and boring. It’s no wonder that these websites spark very little interest. These websites lack a strong brand identity that connects the audience to their companies. If you think about it, there isn’t much that distinguishes similar websites in a given market. They sell similar products, are designed similarly and have a similar website structure. What’s going to differentiate these websites is having a strong brand identity that resonates with their audience and creates an emotional impact. This identity is what will get people to do business with a business over another competing business. The problem…

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5 months, 21 days ago

What Business Owners Need to Know About eCommerce Responsive Design

Does your e-commerce website use responsive web design? If not, you currently belong in the majority group. It is estimated that less than ten percent of all online retailers have switched to the responsive format. One possible reason why is that going back and redesigning an entire retail website can be a daunting task. But the other big possibility is that online retailers are unsure whether or not it’s the right decision for their online store. To give you an idea of whether responsive is right for you, here are some things you need to know. Fact #1: Mobile devices are responsible for anywhere from twenty to forty percent of all website traffic for many websites. That’s why you want to make sure that your online store delivers the ideal experience across all platforms. It’s a case where some online retailers can’t afford not to make the change. Fact #2:…

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5 months, 25 days ago

Site Redesign to Match Your Brand

Does your website reflect your brand? Does it invoke all the emotional triggers of your brand or convey the unique qualities that represent your brand? Unfortunately, most businesses have followed industry standard designs as it is a best practice to do so. Today, it is more important than ever to have a strong unique identity that distinguishes your website in relation to your brand. Branding is as much about your web design as it is about repeat exposure in the digital space. As a brand, you want to make an impact with your message and presentation. This is what will trigger positive emotions in your target prospect and also make your website memorable. If that’s a far departure from what your website is currently achieving, then it’s time to redo your web design. Here are some tips that will help you get your design in the right direction. Tip #1:…

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5 months, 27 days ago

User Experience Designed Right

If your goal is to improve conversion and engagement on your website, mobile app or even application, you need to start by focusing on user experience design. Many business owners focus too much on the actual words and copy on the web page, and not enough on the design. Some understand that they need to work on the design but do not really have the skills to come up with concepts that can improve their metrics. So the question is: How do you go about implementing UX design if you don’t have much experience? While there are a countless number of things that you can work on, it’s best to start on the key things that will help you see a dramatic improvement in your website’s performance. It’s a smart idea to start by focusing on your target user. Build user roles and brainstorm what kinds of imagery, color schemes…

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6 months, 8 days ago

Creative Agency – Creating a Cool Factor for Your Brand

With large marketing platforms like blogs and social media, building awareness for a brand has become easier than ever. Despite that, many brands still fall short in getting the kinds of results they’re after. They still can’t manage to create conversations on their blog, build followers for their Facebook pages, or get industry coverage for their brand. Too many brands think that the problem lies in marketing, so they continuously invest their budget into marketing with minimal results. If you’ve experienced the same frustrations, then it may be time to hire a creative agency to create a cool factor for your brand. The biggest shifts in branding often come from positioning. A creative agency can help you change the way your brand is perceived through the process recreating the visual presentation and approaching the target audience from a different angle. One of the main things that can be done and…

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7 months, 22 days ago

The Visual Branding Aspect Through Web Design

Every company, whether small or large, will need to focus on their brand if they want to differentiate themselves and create a strong identity in their industry and marketplace. The biggest mistake that companies make is focusing too much on the logo and message. While these two things make up a large component of the brand, the overall visual presentation is missing. This is especially evident in the web design of these company websites. While the core elements of the brand are there, the visual presentation is missing. That’s why it seems like a generic site with a brand “sticker” attached to the header of the website. There are very few elements (if any) in the design that indicates that the website caters to the audience, nor are their elements that show the uniqueness of the brand. Visual branding is the key to getting the target audience to identify with…

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10 months ago