All posts tagged: Content Strategy

Wireframing and the UI/UX Design Process

When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is a clear understanding of the project being user experience centered, everyone wants to see color and content, both visual and contextual as soon as they can. Providing a high-level view of what a site will look like, this lo-fi versioning of a website gives a ‘black and white’ skeletal representation of what the mapping (both navigation and content based) of how the site will ultimately function for the user. It’s important to understand that the wireframe process is an integral step in paving the ideal pathway for the user and determining how the site’s main navigation will function. Much of the entire design process, and particularly in the initial phase – the project requires the ability to clearly communicate message and collaborate…

21 days ago

Start Making Sense: Content Strategy In Web Design

One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners looking to launch a new site, or engaging in a redesign, don’t see content strategy as an integral part of the design process. Look at it this way – ‘web design’ at it’s core is pretty straightforward. People know what the deliverable is, and (generally) know what to expect from that process. When it comes to content, it’s not so clear cut – but the result is just as, if not more important, than the design aspect. For many who may not be familiar with content strategy, ‘content’ may just be viewed as another way to say ‘copywriting’ – which is seen as either a last stop in the refining and editing process (checking for typos, consistency, grammar, etc). To clarify, the…

1 month, 12 days ago

5 Creative Branding Strategies That Use Non Traditional Content

One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring awareness to your brand while also building your credibility. While you can probably use standard articles in your branding efforts, non traditional content can often be a better alternative as content in the form of videos and images can really pick up momentum on social media and really help you get the word out there. Here are five types of non traditional content that you can use for your branding. Infographics Infographics are still one of the best ways to resonate with your target audience. This type of content is delivered in a punchy and visual manner which is incredibly effective in getting readers to pay attention to the content and actually consume it. Producing constant infographics can be a great branding…

2 months, 16 days ago

White Papers: A Marketing Tool for Greater Visibility

Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user and heighten their knowledge about the brand or organization. Some may say that the white paper could be swapped for more  flashy platforms such as video but theres arguably no better way to gain the trust of an audience than the use of this tried and tested format. With quality content and great design – a white paper can succeed in lead generation, heightened brand awareness and expert status. Traditionally, white papers are often populated with informational content including data, facts and graphs (usually infographics) and is commonly available as a download to select customers/stakeholders or email promotion to a prospective client base. White papers positioned as premium, fact-based content often succeed in generating some of the most conversion prone leads due to the level…

4 months, 10 days ago

5 Essential Website Features to Have in 2016

From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the top of every companies marketing strategy for 2016 should be a handful of essential elements that a website must have to be competitive. Whether looking to optimize an existing site or starting from the ground up, these features are non-negotiable. #1: Responsive Design Responsive web design (RWD) is the process of constructing your website so that no matter what screen size a visitor is using your website will respond and self adjust to fit that screen size. Responsive Design is incredibly important for many reasons. Honestly, if your site doesn’t include this feature yet – run, don’t walk to a team that can implement this for you STAT. In addition to making your site accessible from any screen, google is now requiring that…

8 months, 30 days ago

Engaging with A Creative Agency for Brand Refresh and Site Redesign

So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change. If you’re seeking help from an agency for a brand refresh or a web redesign, you need to be able to ask the right questions and work with the agency in the right manner to get the maximum value you can possibly get. Here are some tips to follow whether you’ve started working with an agency already or you’re in the midst of talking to a couple of agencies. 1. Find Somebody with Experience in Your Industry While an agency can still deliver results without having worked for clients in the same industry you belong to, it will be advantageous to work with one with the experience. Their experience will really give you insight into what works and what doesn’t work so…

11 months, 27 days ago

Generating Leads Through Digital Content Marketing

It may be surprising to know that the majority of leads that actually result in conversion in todays market are derived from digital marketing efforts. Companies that engage in a lead generation strategy that consists of a focus on optimized content – whether purchased, personalized or organic – were much more profitable than those who implemented more traditional channels for their marketing approach. The problem is, that the the content of many companies, while informative, does not engage the user to learn more or be inspired to share with a larger audience. That’s where content marketing comes in.  A solid digital content strategy, when done well, becomes the most important relationship that a company shares with its audience. One that builds trust and develops a connection without actually being face to face, and must be nurtured over time. Allowing for successful ongoing lead generation and sustained business, company must constantly be producing a…

1 year, 1 month ago

5 Ways to Build An Experiential Digital Brand

For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more resonant the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to implement a website design that captures the true messaging of the brand it represents. By using both visual, contextual, graphic and textual elements – a brand can make connections like never before. Leveraging new developments in technology and iterative design, a website can now be an immersive experience – leading users to faster conversion and higher engagement. Oversized Imagery For an immediate infusion of experience, the implementation of oversized images (often called mega images) on…

1 year, 1 month ago

Use Case: Creating A Digital Content Strategy

Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for which a brand can begin to be followed and trusted, one of the main reasons why a user will visit in the first place and really the only reason why they might ever return. Taking into consideration vast market share of users, organizations must appeal to and connect with each segment in an authentic manner through a tailored content strategy. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand how to implement a strategy, what…

1 year, 2 months ago

Positioning Your Content Marketing for Lead Generation

Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that new content marketing plans are popping up like wildfire. It’s one thing to take great content, design a strategy and build an editorial calendar with countless activities – but quite another to position content that directly influences, and may even guarantee, a conversion. Because lead generation is a critical activity for all businesses (in fact, their livelihood), and many recent resources have been allocated to content strategy, businesses are putting all their lead-gen eggs in the content marketing basket. There are countless platforms to reach customers, however, the question arises – what works best to reach (and resonate with) business generating leads? White Papers/Thought Leadership White papers positioned as premium content often succeeds in generating some of the most conversion prone  leads. While it is free, companies that do well with…

1 year, 3 months ago