All posts tagged: Content Strategy

White Papers: A Marketing Tool for Greater Visibility

Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user and heighten their knowledge about the brand or organization. Some may say that the white paper could be swapped for more  flashy platforms such as video but theres arguably no better way to gain the trust of an audience than the use of this tried and tested format. With quality content and great design – a white paper can succeed in lead generation, heightened brand awareness and expert status. Traditionally, white papers are often populated with informational content including data, facts and graphs (usually infographics) and is commonly available as a download to select customers/stakeholders or email promotion to a prospective client base. White papers positioned as premium, fact-based content often succeed in generating some of the most conversion prone leads due to the level…

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1 month, 14 days ago

5 Essential Website Features to Have in 2016

From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the top of every companies marketing strategy for 2016 should be a handful of essential elements that a website must have to be competitive. Whether looking to optimize an existing site or starting from the ground up, these features are non-negotiable. #1: Responsive Design Responsive web design (RWD) is the process of constructing your website so that no matter what screen size a visitor is using your website will respond and self adjust to fit that screen size. Responsive Design is incredibly important for many reasons. Honestly, if your site doesn’t include this feature yet – run, don’t walk to a team that can implement this for you STAT. In addition to making your site accessible from any screen, google is now requiring that…

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6 months, 3 days ago

Engaging with A Creative Agency for Brand Refresh and Site Redesign

So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change. If you’re seeking help from an agency for a brand refresh or a web redesign, you need to be able to ask the right questions and work with the agency in the right manner to get the maximum value you can possibly get. Here are some tips to follow whether you’ve started working with an agency already or you’re in the midst of talking to a couple of agencies. 1. Find Somebody with Experience in Your Industry While an agency can still deliver results without having worked for clients in the same industry you belong to, it will be advantageous to work with one with the experience. Their experience will really give you insight into what works and what doesn’t work so…

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9 months ago

Generating Leads Through Digital Content Marketing

It may be surprising to know that the majority of leads that actually result in conversion in todays market are derived from digital marketing efforts. Companies that engage in a lead generation strategy that consists of a focus on optimized content – whether purchased, personalized or organic – were much more profitable than those who implemented more traditional channels for their marketing approach. The problem is, that the the content of many companies, while informative, does not engage the user to learn more or be inspired to share with a larger audience. That’s where content marketing comes in.  A solid digital content strategy, when done well, becomes the most important relationship that a company shares with its audience. One that builds trust and develops a connection without actually being face to face, and must be nurtured over time. Allowing for successful ongoing lead generation and sustained business, company must constantly be producing a…

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10 months, 12 days ago

5 Ways to Build An Experiential Digital Brand

For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to emotions and behavioral responses – the more resonant the experience is, the deeper the loyalty between and brand and user will be. Forging these connections through a screen can be a challenge, even more so as mobile usage continues to rise. Its now more important than ever to implement a website design that captures the true messaging of the brand it represents. By using both visual, contextual, graphic and textual elements – a brand can make connections like never before. Leveraging new developments in technology and iterative design, a website can now be an immersive experience – leading users to faster conversion and higher engagement. Oversized Imagery For an immediate infusion of experience, the implementation of oversized images (often called mega images) on…

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10 months, 20 days ago

Use Case: Creating A Digital Content Strategy

Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for which a brand can begin to be followed and trusted, one of the main reasons why a user will visit in the first place and really the only reason why they might ever return. Taking into consideration vast market share of users, organizations must appeal to and connect with each segment in an authentic manner through a tailored content strategy. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand how to implement a strategy, what…

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11 months, 5 days ago

Positioning Your Content Marketing for Lead Generation

Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that new content marketing plans are popping up like wildfire. It’s one thing to take great content, design a strategy and build an editorial calendar with countless activities – but quite another to position content that directly influences, and may even guarantee, a conversion. Because lead generation is a critical activity for all businesses (in fact, their livelihood), and many recent resources have been allocated to content strategy, businesses are putting all their lead-gen eggs in the content marketing basket. There are countless platforms to reach customers, however, the question arises – what works best to reach (and resonate with) business generating leads? White Papers/Thought Leadership White papers positioned as premium content often succeeds in generating some of the most conversion prone  leads. While it is free, companies that do well with…

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1 year, 22 days ago

Tailoring Your Branding Strategy Based on the Influencer

If your goal is to partner up with influencers in your market, it’s ideal to tailor your message to their audience. While it is definitely easier to create a general customization based on multiple groups of audiences, it really does pay to tailor your message to each audience. In this case, you will want to tailor your brand to that audience to get the maximum ROI from your marketing campaigns. The challenge is in changing your branding strategy to suit each audience. To really get an idea of how to tailor your brand, you have to really study the audience you are creating a campaign for. Try to find what brands they are fans of and the reasons why they like those brands. Listen in on forum conversations and social media posts to learn what they are looking for. Just keep in mind that tailoring your branding does not mean…

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1 year, 1 month ago

Monetizing Your Digital Content

With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to many users, increasing their market share exponentially. Linear advertising in the way of banner ads and pop ups via sale by click are no longer the preferred method as consumers have become bombarded with the noise of content that is not relevant to them. This is where the content marketing stream comes in. Marketers must shift their view to new ways to engage their users, and leveraging their content strategy for sales is key. Viewing content marketing as not only a way to communicate with consumers, but using it as an alternative to standard advertising is an emerging and effective platform to implement. A way to organically engage consumers, content marketing allows a brand to truly resonate their message with a user…

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1 year, 1 month ago

Creating A More Agile Brand Through Content Strategy

Content is vital to designing the foundation for which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand what it is, what its main goals are, and at the base of it – how to go about developing an effective and sustainable plan around it. Because the prevalence of content strategy is growing, there is no hard and fast formula to employ – yet. However, it’s important to know that content is about more than…

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1 year, 1 month ago