All posts tagged: Content Strategy

Intelligent Analytics: Making Big Data Work

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. With the ability to gather data, equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy – transforming big data into smart data. Predictive Analytics A traditional predictive analytics approach, also known as ‘forecasting’, is sufficient in giving key metrics, such as the number of active users, drop-off rates, and demographic breakdown. Predictive analytics uses historical data, allowing businesses to influence the future, by making customized predictions and using predictions to drive decisions. Adaptive Analytics The application of adaptive analytics is the next step in smarter analytics. Because nothing can truly predict the future, adaptive analytics comes in to…

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9 days ago

Content Strategy: Crafting Shareable Messaging

In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain traction. The challenge comes in formulating relevant content in a manner that makes people take note, and become involved – ultimately opening your message up to their circle by sharing it with their community. There is no magic bullet in creating a viral campaign, but a few strategic approaches can take some of the guesswork out of how to position content to a wider audience. Headlines A title that will draw in your user is the best first place to start. A line that stands out draws people to read more. Though perhaps overdone, but statistically backed – the approach of a numeric list, such as ’10 Ways to…’ or ‘The Secret of…’. These titles tease and pique interest. Length Craft your content in a…

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13 days ago

5 Reasons to Use Visual Storytelling for Web, Print and Marketing

There is a rising trend of using visual storytelling to sell products, educate consumers, and connect with audiences. This comes as no surprise as visual elements make content pop to eyes in a way that text alone simply cannot. While visual storytelling is pretty common in the digital medium, it’s not used as much in other marketing channel. If you haven’t used visual storytelling or have only used it in a limited manner, here are five reasons why you should increase its usage it in all mediums. Reason #1: You Can Convey Complex Concepts in a Simple Manner Sometimes, it can be difficult to convey complex concepts to an audience. For example, how do you explain that your headphones feature a technology that produce a crisper yet balanced sound? With the use of visual aids and short explanations, it will be people to understand the concept and even buy into…

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17 days ago

5 Drivers for Connection through Content

Experiential engagement comes first. We have to like the way something looks, smells, sounds or tastes to be be drawn in for more. To that end, good content is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience – this is where content is the driver for the long game. With a focus on unique benefits, key goals and objectives, the strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Creating useful content specifically tailored to an audience that is already listening will convince and convert an audience that is more than likely already privy to the brand at hand. Developing and delivering a steady stream of useful content will…

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1 month, 27 days ago

Building A Creative Infrastructure

Organizational structures are built – block by block consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is the framework for which a brand forms and comes into being, ideally evolving & refreshing over time. As additional systems are designed & added in response to users and marketplace ideals, the structure retains its sound quality and remains limber as the result of a constant stream of creative implementation. This structure applies to all aspects of the organization whether digital or individual, permeating each channel that a brand impacts. The customer facing website of a brand is the proverbial front door to this structure. There is constant energy inside the walls, and at times, even turmoil, but the core, from which it is built, keeps the system running. There are many benefits of building from the ground up and doing the work…

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2 months, 9 days ago

Design Can’t Fix Bad Content

Content is vital to designing the foundation for a which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really the only reason why they might ever return. A truly effective content strategy shares information with consumers to help them improve their lives. It’s become increasingly clear that content is the cement that helps build an organization’s infrastructure and keeps the house from falling down. Brands, bloggers and businesses are constantly singing the praises of content marketing and how it can support a brand, but the crux of the issue is that few seem to truly understand what it is, what its main goals are, and at the base of it – how to go about developing an effective and sustainable plan around it. Because the prevalence of content strategy is growing, there is no hard and fast formula…

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2 months, 15 days ago

Creative Agency – Creating a Cool Factor for Your Brand

With large marketing platforms like blogs and social media, building awareness for a brand has become easier than ever. Despite that, many brands still fall short in getting the kinds of results they’re after. They still can’t manage to create conversations on their blog, build followers for their Facebook pages, or get industry coverage for their brand. Too many brands think that the problem lies in marketing, so they continuously invest their budget into marketing with minimal results. If you’ve experienced the same frustrations, then it may be time to hire a creative agency to create a cool factor for your brand. The biggest shifts in branding often come from positioning. A creative agency can help you change the way your brand is perceived through the process recreating the visual presentation and approaching the target audience from a different angle. One of the main things that can be done and…

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9 months, 27 days ago

Parallax, Storytelling and More: New Web Trends that are Making Companies Rethink Design

There are many new web trends that are making companies rethink their web design. These new design approaches are changing the way users interact with websites, users identify with the company brand, and how engagement is created. A few of the trends that are making waves include Parallex, storytelling and brand focused design. What You Need to Know About Parallax Design What is it? – Parallax design is a method of design that uses multiple layers of graphics at different speeds to create an animation. As the user scrolls down with his mouse, the images come together to create an animated presentation. How it’s being used – This design method has been used for promotion websites, content marketing campaigns and sales pages. One of the best examples of it being used is a comic strip where the characters and the background is moving as you scroll down, resembling a flip…

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10 months, 12 days ago

Parallax, Storytelling and More: New Web Trends that are Making Companies Rethink Design

There are many new web trends that are making companies rethink their web design. These new design approaches are changing the way users interact with websites, users identify with the company brand, and how engagement is created. A few of the trends that are making waves include Parallex, storytelling and brand focused design. What You Need to Know About Parallax Design What is it? – Parallax design is a method of design that uses multiple layers of graphics at different speeds to create an animation. As the user scrolls down with his mouse, the images come together to create an animated presentation. How it’s being used – This design method has been used for promotion websites, content marketing campaigns and sales pages. One of the best examples of it being used is a comic strip where the characters and the background is moving as you scroll down, resembling a flip…

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11 months, 13 days ago

Site Design And Market Relevance

Web design plays a bigger role in the success of an online business than most would like to admit. The adage that “content is king” only holds true if people appreciate the site it resides on. Great content on a sloppily designed site will struggle to attract and retain readers. With that said, a website design needs to be relevant to the market that it hopes to reach. This includes everything from typography, color schemes and even features like image carousels and audio components. Getting An Idea For Relevance The easiest way to get an idea as to what type of design is most relevant for a particular market is to look at the authority sites. These sites often benefit by being one of the older and more established sites within a market, but they keep that standing by having a stronger visual appeal. Take a look at the colors…

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1 year, 5 months ago