All posts tagged: Content Strategy

Creative Agency – Creating a Cool Factor for Your Brand

With large marketing platforms like blogs and social media, building awareness for a brand has become easier than ever. Despite that, many brands still fall short in getting the kinds of results they’re after. They still can’t manage to create conversations on their blog, build followers for their Facebook pages, or get industry coverage for their brand. Too many brands think that the problem lies in marketing, so they continuously invest their budget into marketing with minimal results. If you’ve experienced the same frustrations, then it may be time to hire a creative agency to create a cool factor for your brand. The biggest shifts in branding often come from positioning. A creative agency can help you change the way your brand is perceived through the process recreating the visual presentation and approaching the target audience from a different angle. One of the main things that can be done and…

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5 months, 25 days ago

Parallax, Storytelling and More: New Web Trends that are Making Companies Rethink Design

There are many new web trends that are making companies rethink their web design. These new design approaches are changing the way users interact with websites, users identify with the company brand, and how engagement is created. A few of the trends that are making waves include Parallex, storytelling and brand focused design. What You Need to Know About Parallax Design What is it? – Parallax design is a method of design that uses multiple layers of graphics at different speeds to create an animation. As the user scrolls down with his mouse, the images come together to create an animated presentation. How it’s being used – This design method has been used for promotion websites, content marketing campaigns and sales pages. One of the best examples of it being used is a comic strip where the characters and the background is moving as you scroll down, resembling a flip…

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6 months, 10 days ago

Parallax, Storytelling and More: New Web Trends that are Making Companies Rethink Design

There are many new web trends that are making companies rethink their web design. These new design approaches are changing the way users interact with websites, users identify with the company brand, and how engagement is created. A few of the trends that are making waves include Parallex, storytelling and brand focused design. What You Need to Know About Parallax Design What is it? – Parallax design is a method of design that uses multiple layers of graphics at different speeds to create an animation. As the user scrolls down with his mouse, the images come together to create an animated presentation. How it’s being used – This design method has been used for promotion websites, content marketing campaigns and sales pages. One of the best examples of it being used is a comic strip where the characters and the background is moving as you scroll down, resembling a flip…

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7 months, 11 days ago

Site Design And Market Relevance

Web design plays a bigger role in the success of an online business than most would like to admit. The adage that “content is king” only holds true if people appreciate the site it resides on. Great content on a sloppily designed site will struggle to attract and retain readers. With that said, a website design needs to be relevant to the market that it hopes to reach. This includes everything from typography, color schemes and even features like image carousels and audio components. Getting An Idea For Relevance The easiest way to get an idea as to what type of design is most relevant for a particular market is to look at the authority sites. These sites often benefit by being one of the older and more established sites within a market, but they keep that standing by having a stronger visual appeal. Take a look at the colors…

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1 year, 1 month ago

Getting Ahead With Content Marketing

Content marketing is all the rage these days. In addition to paid advertising, many businesses are shifting towards a content based approach to gain exposure and bring in new business. Content marketing takes place in several forms. For a business, this may be a company newsletter, a blog, media releases and press relations, and the act of guest blogging. Let’s look at each of these one by one. Newsletters Newsletters are advantageous for two reasons. The first is that in order to receive it, people usually need to sign up by giving their email address. This provides a new way to communicate with your target customers. The second is that it allows a business to gather all of the recent and upcoming news into one place. This is an efficient way to get the word out about important events, special promotions, new product launch or monthly company related news. Blogging…

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1 year, 4 months ago

Why iPad Publishing Can Be One of the Best Publishing Mediums

Many companies are unaware of iPad publishing. It can be a great medium to publish newsletters, brochures and catalogs. iPad published material can be distributed privately or publicly. You would use private iPad publishing for redistributing your corporate training materials or sale brochures to your team and sales force, updates can be done on fly which reduces distribution costs. Most important elements in successful iPad publishing are design, aesthetics, usability. Publicly distributed materials can be applied for any end user distribution and download, you can digitalize your printed brochure perhaps and distribute for a free download on iOS platforms that would allow prospects or people searching for protocol subject to find you instead of your competitor. This is amazing new way of content marketing. Digital publishing means that there are no printing costs, increase sales productivity by directly connecting to an online storefront, and increase sales using interactive presentations. ArtVersion…

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1 year, 6 months ago

How Graphic Design Impacts Branding Initiatives and Marketing

Most companies are unaware how big of an impact graphic design has on their branding and marketing. Design plays a role in every form of communication from brochures, websites, to mailing packages. Design can make a company stay congruent with their branding efforts and support a company’s main message. It can also help establish a strong corporate identity, which will help the company stay focused on their mission. Visual Branding’s Unique Role In Branding and Marketing Graphic design for visual branding has several benefits. It visually represents the message that the brand is trying to deliver. Transparency and congruency is very important when building a branding campaign. If the visual elements are not in line with the brand, the target audience will feel not feel like the company’s message is believable. It also allows the target audience to connect with a brand. Words alone cannot communicate what the brand is…

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1 year, 7 months ago

Most Important Elements in User Interface Design

For most organizations, establishing a website is one of their top priorities. However, having a design that is appropriate and user friendly is not always the first thing that comes to mind when establishing new sites. Many have tendencies to want their site to be unique, different, and have aspects that are appealing to the eye; all of these items are exceptional ideas, nevertheless, the most pertinent aspect is your user experience. The most important element you must remember is that sites are created for the end-user. If your clients are comfortable on your site, they are more willing to become repeat visitors. Do not be afraid to profile your users, you need to know who your target market is and tailor your sites to them. Navigation and menus are an extremely important part of any website. Users want to be able to navigate through sites smoothly, as well as…

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2 years, 14 days ago

Content Strategies

An organization’s livelihood is comprised of how much information they are willing to present to their target audiences. Throughout all the campaigns and programs your organization has executed, have you ever noticed that you just were not fully connecting with your target audience as much as you would like to? Creating effective content for not only your website, but your social sites and print materials as well is becoming crucial for an organization’s livelihood. Establishing content for your target audience that reflects your brand may sound like a difficult task to overcome. Many organizations just forget about their main purpose and push through information that their target audiences are looking for. Every organization should believe in the ideas established in their content. Finding that perfect medium of reflecting your organization’s brand while presenting materials, that audience are looking, can actually be a pretty simple process. Once you find out exactly…

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2 years, 15 days ago

Integrating Social Media on Your Website

Social Media is becoming the forerunner for Internet marketing.  Everyday organizations are establishing social media campaigns to get their messages across to their target audiences. While utilizing the vast amount of social sites have you mistakenly neglected to integrate them on your website? Integrating social media into your site is crucial for your target audiences to stay aware and involved in all of your programs and campaigns. Every organization should have easily accessible links to all their social pages positioned throughout their site. These links will allow users to access your social pages with just a click of a button, without any vigorous searching. Many users are being referred to your organization through their social media pages. These users may find themselves lost and confused with all of the happenings and offerings, due to your social sites only being utilized for advertisements and promotions for particular campaigns and programs that…

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2 years, 28 days ago