With large marketing platforms like blogs and social media, building awareness for a brand has become easier than ever. Despite that, many brands still fall short in getting the kinds of results they’re after. They still can’t manage to create conversations on their blog, build followers for their Facebook pages, or get industry coverage for their brand. Too many brands think that the problem lies in marketing, so they continuously invest their budget into marketing with minimal results.
If you’ve experienced the same frustrations, then it may be time to hire a creative agency to create a cool factor for your brand. The biggest shifts in branding often come from positioning. A creative agency can help you change the way your brand is perceived through the process recreating the visual presentation and approaching the target audience from a different angle.
One of the main things that can be done and that is very successful approach for brand refresh is to redesign a website to reflect current trends. It may be necessary to change the core visual elements of your brand or even the strategic angle of your brand first. From there, the web design and other foundational parts of your brand’s visual presentation can be changed to embody what your brand is about. This visual branding angle goes beyond the basic visual representation of your brand and incorporates the elements that express your brand into the very design.
The next thing that can be done is changing the approach. Rather than try to talk about the brand or corporation, you can create a brand narrative. You can engage your audience with a storytelling angle to draw them into your brand. This can be quite challenging as you will have to talk about your brand in a way that provides value to the user. There are several ways to go about doing this.
One way is to go in depth about your products or services by taking the user behind the scenes into the production. Another way is to tell a story about how a customer benefited from using your products or services. It’s important to make sure that this storytelling angle isn’t a disguised sales pitch about the value of your brand. There’s a fine line between a promotion and an interesting story, so you need to make sure you get it right. The end goal is to get your audience to relate to the story and consequently your brand.
To make the story really stand out, the design has to really shine. The graphic design will need to exemplify aspects of the story. This includes imagery of the story, the correct color schemes, and your brand’s visual elements. It may also be helpful to use unique design methods such as parallax design or multimedia elements to draw people in.
Going through this whole process can really reposition your brand and create either a cool or likeability factor that didn’t exist before. Once you have this strong foundation set up, you can then move forward with your advertising and marketing campaigns to promote the brand. You’ll find that the response your brand generates from your efforts will be dramatically better than it was before.