All posts tagged: SEO

Intelligent Analytics: Making Big Data Work

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. With the ability to gather data, equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy – transforming big data into smart data. Predictive Analytics A traditional predictive analytics approach, also known as ‘forecasting’, is sufficient in giving key metrics, such as the number of active users, drop-off rates, and demographic breakdown. Predictive analytics uses historical data, allowing businesses to influence the future, by making customized predictions and using predictions to drive decisions. Adaptive Analytics The application of adaptive analytics is the next step in smarter analytics. Because nothing can truly predict the future, adaptive analytics comes in to…

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11 days ago

Content Strategy: Crafting Shareable Messaging

In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain traction. The challenge comes in formulating relevant content in a manner that makes people take note, and become involved – ultimately opening your message up to their circle by sharing it with their community. There is no magic bullet in creating a viral campaign, but a few strategic approaches can take some of the guesswork out of how to position content to a wider audience. Headlines A title that will draw in your user is the best first place to start. A line that stands out draws people to read more. Though perhaps overdone, but statistically backed – the approach of a numeric list, such as ’10 Ways to…’ or ‘The Secret of…’. These titles tease and pique interest. Length Craft your content in a…

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15 days ago

5 Drivers for Connection through Content

Experiential engagement comes first. We have to like the way something looks, smells, sounds or tastes to be be drawn in for more. To that end, good content is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience – this is where content is the driver for the long game. With a focus on unique benefits, key goals and objectives, the strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Creating useful content specifically tailored to an audience that is already listening will convince and convert an audience that is more than likely already privy to the brand at hand. Developing and delivering a steady stream of useful content will…

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1 month, 29 days ago

SEO and Content Strategies

Within our organizations’ websites, we want it to appear at the top of the first page on any and all search engines. Having strong SEO strategies behind our websites’, can have any size company, large medium or small, achieve top success on search engines. When reviewing your SEO strategies have you neglected to think about all the content strategies that could be utilized to boost your search engine rankings? When developing our strong SEO strategies we must keep in mind the content strategies that fuel our current websites. Strong content, including text and links, will help boost our search engine performance. First we must remember what our organizations’ purpose is, combined with the aspects of what our target audiences are looking for. These two items will help provide strong content for our websites, which will help our search engine performance, as well as expand our current target audience. As we…

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2 years, 3 months ago

Content Marketing for Small Businesses

Site Creator just released the findings of their first annual Small Business Usage Study. The results confirm that all small businesses should update their website, incorporate a blog, and integrate social media into their marketing strategies.

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3 years, 10 months ago

How to Merge Your Marketing and Sales with Your Website

When promoting a business, there are many variables that will lead to results. Marketing a company is not just building a website.  Look back through your hard drive, you will find power point presentations, brochures, sales letters, operation manuals, direct mail, and so much more. All of these marketing materials are valuable. So why are they not on your website?

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4 years, 5 days ago

How to Promote Your New Website

Having a new web site designed or updating an old one is a very exciting time for your company! Yet many companies launch their new sites without any grand gestures or drama. Why not use this opportunity to create some buzz and build anticipation? Customers love to know you’re constantly working to improve your business and will be curious to see what your new site looks like. Capitalize on this opportunity.

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4 years, 10 days ago

Why a Yearly Website Upgrade is Important

At the beginning of every year ArtVersion upgrades our website design. We’re hoping to roll out our new web site in the next month or so.  Over the past few years we’ve gotten questions from our clients asking why we do this. Here are the three main reasons we update our site once a year, and why you should consider dong it as well:

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4 years, 15 days ago

Design Elements to Add to a Company Blog

If one of your new years resolutions is to incorporate a blog on your company’s website, there are a few must-have design elements to keep in mind. It’s important to keep the color scheme of your blog, your website, and your marketing materials the same. There can be different variations of the same color scheme, but for the most part, the colors need to brand your blog to the rest of your company.

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4 years, 18 days ago

Consider Putting an eBook on Your Website

One secret weapon of online marketers is using eBooks as a way to entice visitors to divulge their email addresses. This is how your site works without an eBook:

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4 years, 28 days ago