All posts tagged: SEO

The Importance of Aligning Your Website Design with a Corporate Marketing Strategy

Is your website design meeting the needs of your corporate marketing strategy? Right now, you may have an outstanding looking web design but it may actually be counterproductive to your marketing strategy. When it comes to design, many companies focus on the brand, the website conversion goal, and even trying to get the visitor to take some kind of action. Those are legitimate focus points to design a site around but not necessarily ideal and only ones you should focus on. To help you understand, let’s look at the strategy of SEO. If the core marketing strategy is to use the search engines to generate traffic, then the website must be aligned for that goal. The website must be optimized, the code behind the website has to be SEO friendly, and the website must load quickly. Many website owners often make small mistakes because they have multiple goals for the…

1 year, 1 month ago

Generating Leads Through Digital Content Marketing

It may be surprising to know that the majority of leads that actually result in conversion in todays market are derived from digital marketing efforts. Companies that engage in a lead generation strategy that consists of a focus on optimized content – whether purchased, personalized or organic – were much more profitable than those who implemented more traditional channels for their marketing approach. The problem is, that the the content of many companies, while informative, does not engage the user to learn more or be inspired to share with a larger audience. That’s where content marketing comes in.  A solid digital content strategy, when done well, becomes the most important relationship that a company shares with its audience. One that builds trust and develops a connection without actually being face to face, and must be nurtured over time. Allowing for successful ongoing lead generation and sustained business, company must constantly be producing a…

1 year, 4 months ago

The Ecommerce Effect: Meeting the Needs of a Digital Consumer

For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are already privy to competitive prices, they are highly educated about any given product and there is still the hangup for some that they…

1 year, 8 months ago

How to Promote a Culture of Content in Your Company

Content marketing is one of the most effective marketing strategies today because of the fact it helps with your branding initiatives, accelerates your SEO campaign, and helps you build an audience. For this reason, many companies opt to set up a team solely to implement this strategy. But it shouldn’t be just limited to such a team. Promoting a culture of content can help generate great ideas, increase production, and new strategies. You can start this by encouraging everyone to contribute and allowing anyone to contribute. Get rid of the perception that one needs to be a great writer to write a great piece or that one needs to have some kind of qualification as an expert. With that said, make sure that you create some guidelines so that everyone creates within the right publishing standards. You can really get this going by getting all the employees to blog and…

1 year, 9 months ago

Intelligent Analytics: Making Big Data Work

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. With the ability to gather data, equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy – transforming big data into smart data. Predictive Analytics A traditional predictive analytics approach, also known as ‘forecasting’, is sufficient in giving key metrics, such as the number of active users, drop-off rates, and demographic breakdown. Predictive analytics uses historical data, allowing businesses to influence the future, by making customized predictions and using predictions to drive decisions. Adaptive Analytics The application of adaptive analytics is the next step in smarter analytics. Because nothing can truly predict the future, adaptive analytics comes in to…

1 year, 11 months ago

Content Strategy: Crafting Shareable Messaging

In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain traction. The challenge comes in formulating relevant content in a manner that makes people take note, and become involved – ultimately opening your message up to their circle by sharing it with their community. There is no magic bullet in creating a viral campaign, but a few strategic approaches can take some of the guesswork out of how to position content to a wider audience. Headlines A title that will draw in your user is the best first place to start. A line that stands out draws people to read more. Though perhaps overdone, but statistically backed – the approach of a numeric list, such as ’10 Ways to…’ or ‘The Secret of…’. These titles tease and pique interest. Length Craft your content in a…

1 year, 11 months ago

Engaging Your Audience With Better Content

Experiential engagement comes first. We have to like the way something looks, smells, sounds or tastes to be be drawn in for more. To that end, good content is guided by a thoughtful and intentional desire to help a user flow through a meaningful experience – this is where content is the driver for the long game. With a focus on unique benefits, key goals and objectives, the strategy is driven by crafted content that is meaningful and measurable. Successful content creation will create engagement. The more content that is produced – and the more time that is spent honing and editing – the more engagement opportunities will present themselves. Creating useful content specifically tailored to an audience that is already listening will convince and convert an audience that is more than likely already privy to the brand at hand. Developing and delivering a steady stream of useful content will…

2 years, 20 days ago

SEO and Content Strategies

Within our organizations’ websites, we want it to appear at the top of the first page on any and all search engines. Having strong SEO strategies behind our websites’, can have any size company, large medium or small, achieve top success on search engines. When reviewing your SEO strategies have you neglected to think about all the content strategies that could be utilized to boost your search engine rankings? When developing our strong SEO strategies we must keep in mind the content strategies that fuel our current websites. Strong content, including text and links, will help boost our search engine performance. First we must remember what our organizations’ purpose is, combined with the aspects of what our target audiences are looking for. These two items will help provide strong content for our websites, which will help our search engine performance, as well as expand our current target audience. As we…

4 years, 1 month ago

Content Marketing for Small Businesses

Site Creator just released the findings of their first annual Small Business Usage Study. The results confirm that all small businesses should update their website, incorporate a blog, and integrate social media into their marketing strategies.

5 years, 9 months ago

How to Merge Your Marketing and Sales with Your Website

When promoting a business, there are many variables that will lead to results. Marketing a company is not just building a website.  Look back through your hard drive, you will find power point presentations, brochures, sales letters, operation manuals, direct mail, and so much more. All of these marketing materials are valuable. So why are they not on your website?

5 years, 10 months ago