All posts tagged: SEO

SEO and Content Strategies

Within our organizations’ websites, we want it to appear at the top of the first page on any and all search engines. Having strong SEO strategies behind our websites’, can have any size company, large medium or small, achieve top success on search engines. When reviewing your SEO strategies have you neglected to think about all the content strategies that could be utilized to boost your search engine rankings? When developing our strong SEO strategies we must keep in mind the content strategies that fuel our current websites. Strong content, including text and links, will help boost our search engine performance. First we must remember what our organizations’ purpose is, combined with the aspects of what our target audiences are looking for. These two items will help provide strong content for our websites, which will help our search engine performance, as well as expand our current target audience. As we…

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1 year, 11 months ago

Content Marketing for Small Businesses

Site Creator just released the findings of their first annual Small Business Usage Study. The results confirm that all small businesses should update their website, incorporate a blog, and integrate social media into their marketing strategies.

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3 years, 6 months ago

How to Merge Your Marketing and Sales with Your Website

When promoting a business, there are many variables that will lead to results. Marketing a company is not just building a website.  Look back through your hard drive, you will find power point presentations, brochures, sales letters, operation manuals, direct mail, and so much more. All of these marketing materials are valuable. So why are they not on your website?

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3 years, 7 months ago

How to Promote Your New Website

Having a new web site designed or updating an old one is a very exciting time for your company! Yet many companies launch their new sites without any grand gestures or drama. Why not use this opportunity to create some buzz and build anticipation? Customers love to know you’re constantly working to improve your business and will be curious to see what your new site looks like. Capitalize on this opportunity.

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3 years, 8 months ago

Why a Yearly Website Upgrade is Important

At the beginning of every year ArtVersion upgrades our website design. We’re hoping to roll out our new web site in the next month or so.  Over the past few years we’ve gotten questions from our clients asking why we do this. Here are the three main reasons we update our site once a year, and why you should consider dong it as well:

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3 years, 8 months ago

Design Elements to Add to a Company Blog

If one of your new years resolutions is to incorporate a blog on your company’s website, there are a few must-have design elements to keep in mind. It’s important to keep the color scheme of your blog, your website, and your marketing materials the same. There can be different variations of the same color scheme, but for the most part, the colors need to brand your blog to the rest of your company.

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3 years, 8 months ago

Consider Putting an eBook on Your Website

One secret weapon of online marketers is using eBooks as a way to entice visitors to divulge their email addresses. This is how your site works without an eBook:

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3 years, 8 months ago

The Important Elements of a Website

Designing a good website is about more than picking a color scheme and slapping on a header. The truly great websites have a few elements that need to be top-notch in order for the website to wow.

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3 years, 8 months ago

How to Market a Website

Most businesses view their website as a marketing tool to promote their business. A good site is a strong marketing tool. It disseminates information, allows visitors to get in contact, positions you as an expert in your field and so much more. However, it’s important to remember that even though your site is a marketing tool itself, it also needs to be marketed.

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3 years, 9 months ago

How to Keep Visitors on Your Site

Keeping visitors on a website is the ultimate goal of any website owner. After all, it can be disheartening to look at Google Analytics and see you had 50 visitors, only 4 of whom spent more than a few minutes looking at your site. You work hard to bring them to your site, but you have to work hard to keep them there as well.

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3 years, 10 months ago