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SEO and Content Strategies

Within our organizations’ websites, we want it to appear at the top of the first page on any and all search engines. Having strong SEO strategies behind our websites’, can have any size company, large medium or small, achieve top success on search engines. When reviewing your SEO strategies have you neglected to think about all the content strategies that could be utilized to boost your search engine rankings?

When developing our strong SEO strategies we must keep in mind the content strategies that fuel our current websites. Strong content, including text and links, will help boost our search engine performance. First we must remember what our organizations’ purpose is, combined with the aspects of what our target audiences are looking for. These two items will help provide strong content for our websites, which will help our search engine performance, as well as expand our current target audience.

As we begin to establish our content strategies, which we will apply to our SEO strategies, we must always create clear, understandable call to actions within every page, link and text post. Clear call to actions will help search engines easily pick our current site and will help boost our page rankings. Although, keywords may sound appealing, they are not always the best option for search engines, so it is more appropriate to clearly explain your purpose than to just use keywords.

Blogs and podcasts are exceptional content strategies, which will help boost your SEO performance. Presenting blogs and podcast to your target audience will allow us to speak in a less formal manner while portraying useful information about our industry markets. The more we post on blogs and podcast, the more search engines will recognize us as industry leaders, and move our websites to the top of the first page. On the other hand, search engines will penalize our websites for re-posting the same exact content in more than one place, to avoid this from happening we need to be creative with our content and follow current trends. Following current trends and apply them to our industry services, we will be able to show not only search engines, but our target audience as well, that we are staying in tune with our current cultures and showing them how certain trends can be implemented in different markets.

Our search engine performance is solely based on how much effort we are going to put into to other online strategies, such as content. The more we work on our SEO and other online strategies, the faster our current web pages will rise to the top of the first page, expand our current target audiences and gain more return on our investments.

Content Marketing for Small Businesses

Content Marketing for Small Businesses

Site Creator just released the findings of their first annual Small Business Usage Study. The results confirm that all small businesses should update their website, incorporate a blog, and integrate social media into their marketing strategies.

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